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Hi All,
Greetings.  This is to share with you our Call for Papers, Special Issue
for Literature Review articles - 2021 .   1st JBR SI for Review articles
wes launched in 2019-20 covering International Business & Marketing. This
is the 2nd special issue for Review articles for Journal of Business
research, Impact Factor 4.9.

See details given below.

Best Regards,

*JUSTIN PAUL *
*Professor, University of PR, San Juan, PR, USA
<http://justinpaul.uprrp.edu/> & Distinguished Professor, IIM, Kerala
<https://www.iimk.ac.in/faculty/distvisitingscholars.php> & SIBM
<https://www.sibm.edu/welcome/distinguishedprof>-Pune*
*&*
Editor-in Chief, International Journal of Consumer Studies (A Rank- ABDC
Australia)
Associate Editor- Journal of Business Research
<https://www.journals.elsevier.com/journal-of-business-research/call-for-papers/brand-equity-mass-prestige-and-masstige>
--------------------------------------------------------------------------------
Associate Editor- European Management Journal
<https://www.journals.elsevier.com/european-management-journal/editorial-board>
,
Former Faculty member- Uni of Washington
Web: www.drjustinpaul.com
 http://justinpaul.uprrp.edu
Google Scholar
<https://scholar.google.com.pr/citations?user=QONdoqoAAAAJ&hl=en>

<https://www.linkedin.com/in/profjust>
<https://www.facebook.com/drjustinpaul>
-------------------------------------------------
Videos: https://www.youtube.com/drjustinpaul
Select Publications:
Masstige Marketing: A Review and Synthesis,
<https://www.sciencedirect.com/science/article/pii/S0148296319305557>
Masstige Model and Measure for Brand Management
<https://www.sciencedirect.com/science/article/pii/S0263237318300793>
7-P Framework for International Marketing
<https://www.tandfonline.com/doi/abs/10.1080/0965254X.2019.1569111?journalCode=rjsm20>

CPP Model for Internationalization
<https://onlinelibrary.wiley.com/doi/10.1002/cjas.1512>

The Art of Writing Literature reviews
<https://www.sciencedirect.com/science/article/abs/pii/S0969593120300585>



Special Issue for Systematic Literature Reviews
<https://www.journals.elsevier.com/journal-of-business-research/call-for-papers/systematic-literature-reviews-in-consumer>for
Journal of Business Research
<https://www.journals.elsevier.com/journal-of-business-research/call-for-papers/systematic-literature-reviews-in-consumer>


Systematic Literature Reviews in Consumer Behavior and Customer Behavior
including international consumer behavior
------------------------------

Systematic Literature Reviews in Consumer Behavior and Customer Behavior

Special Issue Editors:

Prof. Justin Paul (University of Puerto Rico, San Juan, PR, USA & Associate
Editor, Journal of Business Research), [log in to unmask]

(Managing Guest Editor)

Prof. Demetris Vrontis (University of Nicosia, Cyprus & Associate
Editor, Journal
of Business Research), [log in to unmask]

Prof. Kalpesh Desai (University of Missouri, Kansas City, USA & Associate
Editor, Journal of Business Research), [log in to unmask]

JBR is excited to issue this call for review papers for a Special Issue. We
invite systematic reviews on a topic within the domain of Consumer Behavior
or Customer Behavior, including (directly or indirectly) related subject
areas, which may include, but are not limited to the following areas:

· Consumer-Brand relationships, Consumer behaviour B 2 C segment

· Self-Regulation including Consumer Goals

· Social Influences

· Advertising, Marketing Communication and Buyer Behaviour

· B2B buying behavior issues including Customer Value, Customer Equity

· Consumer/Customer behavior in Services sector including Retailing

Submission Window: 15th February to 15th May, 2021

The systematic literature review articles can be of various types and
approaches (please see end of this call) including Structured reviews,
Framework-based reviews, Theory-based reviews, Methodology-based reviews,
Bibliometric reviews, meta-analysis reviews, Reviews aiming for theory
development, Integrated reviews). In all types of review articles, at least
20% of the paper should be dedicated for developing future research agenda
(Paul & Criado, 2020).

Science advances when studies are designed in a way that they build
logically on the findings of prior studies (Donthu, Kumar & Pattnaik, 2020;
Kumar, Paul & Unnithan, 2020). Consequently, systematic literature review
papers allow researchers to identify, critically evaluate and synthesize
the existing literature in a transparent rigorous and replicable method
(Synder, 2019; Vrontis & Christofi, 2019; Paul & Criado, 2020). At the
second decade point in the new millennium, it is appropriate to take stock
of the field of consumer research. Review studies then reconcile
conflicting findings, identify research gaps, and suggest exciting new
directions for a given field of research with reference to Methodology,
Theory and Contexts (Canabal & White III, 2008; Hao et al., 2019).

Challenges in scholarship (e.g., lack of novelty, poor understanding of
theory) emerge when we do not have a systematic understanding of the
underlying body of knowledge. The theory and methods of future business
research studies will benefit from state-of-the-art insights that are
revealed by systematic reviews. Hence, through this special issue, we aim
to enhance our understanding of business studies and its underpinnings, to
drive novel paradigms and to discourage replete and recycled research.

One of the important purposes of this Special Review Issue is to provide
ideas and directions to undertake novel research, instead of doing replete
and recycled types of research. Challenges emerge when research does not
link systematically to the underlying body of knowledge. Thus, it is
important in the design of new research for the researcher to have a
state-of-the-art understanding of research findings (e.g., empirical
generalizations) from the topical domain. High quality, systematic review
papers and meta-analyses can provide this state-of-the-art understanding to
scholars and thus play an important role in a discipline’s progress.

Reason: Collection of Related Literature on the Research Topic has a great
role to play in writing quality research papers.

We urge researchers to focus on a research agenda development with
reference to theories, methods and constructs, as seen in the specimen
review articles listed in References. Please refer to guidelines for
developing impactful literature reviews highlighted by Snyder (2019) and
Paul and Criado (2020).

References:



Canabal, A., & White III, G. O. (2008). Entry mode research: Past and
future. International Business Review, 17(3), 267-284.
https://doi.org/10.1016/j.ibusrev.2008.01.003.

Donthu, N., Kumar, S., & Pattnaik, D. (2020). Forty-five years of journal
of business research: a bibliometric analysis. Journal of Business Research
, 109, 1-14.



Hao, A. W., Paul, J., Trott, S., Guo, C., & Wu, H.-H. (2019). Two decades
of research on nation branding: A review and future research agenda.
International
Marketing Review. https://doi.org/10.1108/IMR-01-2019-0028

Kumar, A., Paul, J., & Unnithan, A. (2019). ‘Masstige’ marketing: A review,
synthesis and research agenda. Journal of Business Research.

https://doi.org/10.1016/j.jbusres.2019.09.030
<https://doi.org/10.1016/j.jbusres.2019.09.030?utm_source=CPB&utm_medium=cms&utm_campaign=JOL12442%20>
*.*

Paul, J., & Criado, A. R. (2020). The art of writing literature review:
What do we know and what do we need to know?. International Business Review,
101717.

Snyder, H. (2019). Literature review as a research methodology: An overview
and guidelines. Journal of Business Research, 104, 333-339.

Vrontis, D., & Christofi, M. (2019). R&D internationalization and
innovation: A systematic review, integrative framework and future research
directions. Journal of Business Research. DOI:
https://doi.org/10.1016/j.jbusres.2019.03.031





Further reading – Different Types of Review articles

Type 1: Theme-based reviews

Paul, J., & Feliciano-Cestero, M. M. (2020). Five decades of research on
foreign direct investment by MNEs: An overview and research agenda. Journal
of business research. https://doi.org/10.1016/j.jbusres.2020.04.017

Christofi, M., Vrontis, D. & Cadogan, J. (2019). Micro-foundational
ambidexterity and multinational enterprises: a systematic review and a
conceptual framework. International Business Review; DOI:
10.1016/j.ibusrev.2019.101625.

Kahiya, E. T. (2018). Five decades of research on export barriers: Review
and future directions. International Business Review, 27(6), 1172-1188.

https://doi.org/10.1016/j.ibusrev.2018.04.008.

Christofi, M., Vrontis, D., Thrassou, A. & Shams, R.M.S. (2019). Triggering
Technological Innovation Through Cross-border Mergers and Acquisitions: A
Micro-foundational Perspective, Technological Forecasting and Social
Change,146,
pp. 148-166, DOI: 10.1016/j.techfore.2019.05.026.

Kumar, A., Paul, J., & Unnithan, A. (2019). ‘Masstige’ marketing: A review,
synthesis and research agenda. Journal of Business Research.

https://doi.org/10.1016/j.jbusres.2019.09.030
<https://doi.org/10.1016/j.jbusres.2019.09.030?utm_source=CPB&utm_medium=cms&utm_campaign=JOL12442%20>
*.*

Rosado-Serrano, A., Paul, J. & Dikova, D (2018). International franchising:
A literature review and research agenda. Journal of Business Research, 85,
238-257. https://doi.org/10.1016/j.jbusres.2017.12.049.

Christofi, M., Leonidou, E. & Vrontis, D. (2017). Marketing research on
mergers and acquisitions: a systematic review and future directions,
International
Marketing Review, 34, (5), 629-651, DOI: 10.1108/IMR-03-2015-0100.

Hao, A. W., Paul, J., Trott, S., Guo, C., & Wu, H. H. (2019). Two decades
of research on nation branding: A review and future research agenda.
International
Marketing Review. https://doi.org/10.1108/IMR-01-2019-0028.

Canabal, A., & White III, G. O. (2008). Entry mode research: Past and
future. International Business Review, 17(3), 267-284.
https://doi.org/10.1016/j.ibusrev.2008.01.003

Paul, J., Parthasarathy, S., & Gupta, P. (2017). Exporting challenges of
SMEs: A review and future research agenda. Journal of World Business,
52(3), 327-342.

https://doi.org/10.1016/j.jwb.2017.01.003.

Rana, J., & Paul, J. (2017). Consumer behavior and purchase intention for
organic food: A review and research agenda. Journal of Retailing and
Consumer Services, 38, 157-165.
https://doi.org/10.1016/j.jretconser.2017.06.004.

Type 2: Review using a Framework as Methodology

Xie, E., Reddy, K. S., & Liang, J. (2017). Country-specific determinants of
cross-border mergers and acquisitions: A comprehensive review and future
research directions. Journal of World Business, 52(2), 127-183. (Entire
review using W framework).



Paul, J., & Benito, G. R. (2018). A review of research on outward foreign
direct investment from emerging countries, including China: What do we
know, how do we know and where should we be heading? Asia Pacific Business
Review, 24(1), 90-115.

https://doi.org/10.1080/13602381.2017.1357316. (ADO Framework)

Lim, W. M., Yap, S. F., & Makkar, M. (2021). Home sharing in marketing and
tourism at a tipping point: What do we know, how do we know, and where
should we be heading?. Journal of Business Research, 122, 534-566. (TCCM +
ADO integrated framework)

Paul, J., & Rosado-Serrano, A. (2019). Gradual internationalization vs
born-global / international new venture models: A review and research
agenda. International Marketing Review, 36(6), 830-858.
https://doi.org/10.1108/IMR-10-2018-0280. (TCCM framework)

Type 3: Theory-based reviews (Application of a theory in a specific field)



Gilal, F. G., Zhang, J., Paul, J., & Gilal, N. G. (2019). The role of
self-determination theory in marketing science: An integrative review and
agenda for research. European Management Journal, 37(1), 29-44.
https://doi.org/10.1016/j.emj.2018.10.004



Hassan, L. M., Shiu, E., & Parry, S. (2016). Addressing the cross‐country
applicability of the theory of planned behaviour (TPB): A structured review
of multi‐country TPB studies. Journal of Consumer Behaviour, 15(1), 72-86.
https://doi.org/10.1002/cb.1536



Type 4: Reviews aiming for theory development



Paul, J., & Mas, E. (2019). Toward a 7-P framework for international
marketing. Journal of Strategic Marketing (in press).
https://doi.org/10.1080/0965254X.2019.1569111.

Pansari, A., & Kumar, V. (2017). Customer engagement: The construct,
antecedents, and consequences. Journal of the Academy of Marketing Science,
45(3), 294-311.

https://doi.org/10.1007/s11747-016-0485-6.

Paul, J. (2019). Marketing in emerging markets: A review, theoretical
synthesis and extension. International Journal of Emerging Markets.
https://doi.org/10.1108/IJOEM-04-2017-0130.

Type 5: Hybrid Type of reviews

Dabić, M., Vlačić, B., Paul, J., Dana, L. P., Sahasranamam, S., & Glinka,
B. (2020). Immigrant entrepreneurship: A review and research agenda. Journal
of Business Research, 113, 25-38.
https://doi.org/10.1016/j.jbusres.2020.03.013.

Type 6: Bibliometric analysis



Donthu N, Rienhartz, W, Kumar, S and Pattnaik, D, (2020), “A Retrospective
Review of the First 35 Years of the International Journal of Research in
Marketing”, International Journal of Research in Marketing, V 37 (3).

Randhawa, K., Wilden, R., & Hohberger, J. (2016). A bibliometric review of
open innovation: Setting a research agenda. Journal of Product Innovation
Management, 33(6), 750-772. https://doi.org/10.1111/jpim.12312.

Ruggeri, G., Orsi, L., & Corsi, S. (2019). A bibliometric analysis of the
scientific literature on Fairtrade labelling. International Journal of
Consumer Studies, 43(2), 134-152. https://doi.org/10.1111/ijcs.12492.



Type 7: Meta-analysis

Khamitov, M., Wang, X., & Thomson, M. (2019). How well do consumer-brand
relationships drive customer brand loyalty? Generalizations from a
meta-analysis of brand relationship elasticities. Journal of Consumer
Research, 46(3), 435-459.

https://doi.org/10.1093/jcr/ucz006.

Rana, J., & Paul, J. (2019). Health motive and the purchase of organic
food: A meta‐analytic review. International Journal of Consumer Studies.
44(2), 161-172

https://doi.org/10.1111/ijcs.12556.

Barari, M., Ross, M., Thaichon, S., & Surachartkumtonkun, J. (2020). A
meta‐analysis of customer engagement behaviour. International Journal of
Consumer Studies.

https://doi.org/10.1111/ijcs.12609.


*AUTHORS SHOULD SUBMIT THEIR ARTICLE AT THE JBR PORTAL AND SELECT ARTICLE
TYPE “CON/CUS BEHAVIOR LIT REV”*

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