Dear AIB Colleagues,


Professor Russ Winer (Stern School of Business, New York University) and I are happy to present


·        Schlegelmilch, B.B. and Winer R.S. (eds.), The Routledge Companion to Strategic Marketing, Routledge, New York. 2021


Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are, among others, from the U.S. (Berkeley, Cornell, MIT, New York University, Texas A  & M), Europe (Hanken School of Economics, INSEAD, Oxford, University of Groningen, WU Vienna) and Asia (Indian School of Business, Tongji University).


And of course, there is a discount for AIB members. For more details, please see The Routledge Companion to Strategic Marketing, which is available to order from,  enter the code SOC3P at the checkout to receive 20% off.


Best wishes,

Bodo B. Schlegelmilch



Prof. Bodo B. Schlegelmilch, Ph.D., D.Litt., Ph.D. (hon.)

Head of the Institute for International Marketing Management,

Chair: Association of MBAs and Business Graduates Association [AMBA & BGA]


WU: Vienna University of Economics and Business

Welthandelsplatz 1, 1020 Vienna, Austria


Tel: +43-1-31336-5099 (direct) +43-1-31336-5103 (secretary)

Email:     [log in to unmask]

www:     [AMBA] Association of MBAs | [BGA] Business Graduates Association|

                Institute for International Marketing Management


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