The Fall 2020 issue of Rutgers Business Review is now available at


In this issue:


Aggressive Listening: The Key to Employee Warnings

by Rob Austin McKee, Betsy Gelb

Cost Leadership, Differentiation or Focus: A Study of Corporate Financial Strategy at Levi Strauss

by Mine Doyran

Managing the Disruptive Effects of 3D Printing

by Barry Berman

How Emerging Market Firms Like Xiaomi and Narayana Hrudayalaya Use Componovation Approach to Innovate

by Swarup Kumar Dutta

Strategically Pay Your Customers for Their Productivity

by Kumar Rakesh Ranjan, Jan H. Schumann, Stefan Michel, Stuart Read

Is New Product Development Impacted by the Manager’s Gender? The Case of Motion Pictures

by Ekaterina (Kate) Karniouchina, Carol Theokary, Lorien Rice, Can Uslay, Siobhan Reilly

The Potential Impact of COVID19 on Financial Reporting for Oil and Gas Reserves as Listed in the Supplemental Disclosure Notes

by Rossen Petkov

Executive Insights: An Interview with William Rumpke, Jr., CEO, Rumpke Waste and Recycling

by Amod Choudhary

Design Thinking and Startup Incubators: Towards a Co-Creation Model for Humanizing the New Product Development Process

by Pinaki Nandan Pattnaik, Mahendra Kumar Shukla, Satyendra C. Pandey

Strategies for Coping with Global Disruptions: Diversify, Transform, Disengage, or Bypass?

by Valeria Nyu, Frode Nilssen

Sustaining a First Mover Advantage in a Fast-Growing Meat Substitute Market

by Amod Choudhary

Expecting the Unexpected: Force Majeure Clauses and the COVID-19 Pandemic

by Andres Velez-Calle, Lauren Aydinliyim, Santiago Sosa, Joshua Large

The 2020 Rutgers Business School General Impact Index for Business Journals

by Serdar Yayla, Omer Cem Kutlubay, Sengun (Shen) Yeniyurt





Sengun (Shen) Yeniyurt, Ph.D.

Marketing Department Chair

Dean’s Research Professor

Co-Editor in Chief, Rutgers Business Review (

Founding Co-Director, Center for Market Advantage (

Rutgers Business School, Newark and New Brunswick, NJ


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