Please kindly post. Thank you.

Department of Communication Studies

Hong Kong Baptist University

Contact: Professor Kara Chan, Dr. Lennon Tsang

Sharing of teaching resources on teaching and learning of public relations,
advertising, and organizational communication

A community of practice comprising 13 college professors and lecturers from
different higher education institutes had joined force to share the good
practices of higher education in advertising and public relations. The
goals of the community of practice are to enhance the quality of teaching
and learning of the discipline. This goal is further elaborated into four
aims and they included 1. sharing of good teaching and learning materials
and practices, 2. enhancing industry-academia interaction, 3. sharing of
experience in new pedagogy for teaching scholarship, and 4. promoting
culture for life-long learning.

As a result of all the efforts devoted in this community of practice, a
website to share 12 teaching videos, and 29 assignment briefs for a variety
of undergraduate courses in advertising, public relations, and
organizational communication was developed after nearly a year’s exchange
and discussion. The teaching videos interviewed professional leaders from
various industries to share the latest trend of marketing communication,
design thinking, and media convergence in the digital era. These
assignments adopted the latest teaching pedagogies, including
research-informed teaching pedagogy, course-based research projects, and
blended learning. Educators are invited to use these teaching videos in the
class or as additional materials. All the assignment briefs can be
downloaded freely and modified by the instructors of marketing
communication and international business for their courses, provided proper
citations are included. Instructors and academics of the communication
discipline are encouraged to adopt the teaching videos and assignments as
their teaching and learning materials. Comments and further contributions
to this community of practice are most welcome as well.

For more information, please contact Project leaders Dr. Lennon Tsang
[log in to unmask] or Professor Kara Chan [log in to unmask],

School of Communication, Hong Kong Baptist University.

*A Community of practice: Teaching and learning of public relations and
advertising (CoP - PRA) Website address:*


Associate Dean and Professor Kara Chan, SFHEA
School of Communication
Hong Kong Baptist University
Room 914 or 930, Communication and Visual Arts Building
5 Hereford Road, Kowloon Tong, Hong Kong
852-34117836; 852-96207930 (Mobile)

Editor of *Young Consumers*

*Trust in the Lord with all your heart and lean not on your own
understanding; *
*in all your ways submit to him, and he will make your paths straight.
Proverbs 3:6*


 message (including any attachments) may contain 
information intended for a specific individual and/or 
purpose. If you 
are not the intended recipient, please delete this message 
and notify 
the sender and the University immediately. Any disclosure, 
copying, or 
distribution of this message, or the taking of any action 
based on it, 
is prohibited as it may be unlawful.

 addition, the 
University specifically denies any responsibility for the
 accuracy or 
quality of information obtained through University E-mail 
Facilities. Any 
views and opinions expressed in the email(s) are those 
of the author(s), 
and do not necessarily represent the views and 
opinions of the University. 
The University accepts no liability 
whatsoever for any losses or damages 
that may be incurred or caused to 
any party as a result of the use of such 

AIB-L is brought to you by the Academy of International Business.
For information:
To post message: [log in to unmask]
For assistance:  [log in to unmask]
AIB-L is a moderated list.