Please kindly post. Thank you. Department of Communication Studies Hong Kong Baptist University Contact: Professor Kara Chan, Dr. Lennon Tsang Sharing of teaching resources on teaching and learning of public relations, advertising, and organizational communication A community of practice comprising 13 college professors and lecturers from different higher education institutes had joined force to share the good practices of higher education in advertising and public relations. The goals of the community of practice are to enhance the quality of teaching and learning of the discipline. This goal is further elaborated into four aims and they included 1. sharing of good teaching and learning materials and practices, 2. enhancing industry-academia interaction, 3. sharing of experience in new pedagogy for teaching scholarship, and 4. promoting culture for life-long learning. As a result of all the efforts devoted in this community of practice, a website to share 12 teaching videos, and 29 assignment briefs for a variety of undergraduate courses in advertising, public relations, and organizational communication was developed after nearly a year’s exchange and discussion. The teaching videos interviewed professional leaders from various industries to share the latest trend of marketing communication, design thinking, and media convergence in the digital era. These assignments adopted the latest teaching pedagogies, including research-informed teaching pedagogy, course-based research projects, and blended learning. Educators are invited to use these teaching videos in the class or as additional materials. All the assignment briefs can be downloaded freely and modified by the instructors of marketing communication and international business for their courses, provided proper citations are included. Instructors and academics of the communication discipline are encouraged to adopt the teaching videos and assignments as their teaching and learning materials. Comments and further contributions to this community of practice are most welcome as well. For more information, please contact Project leaders Dr. Lennon Tsang [log in to unmask] or Professor Kara Chan [log in to unmask], School of Communication, Hong Kong Baptist University. *A Community of practice: Teaching and learning of public relations and advertising (CoP - PRA) Website address:* www.coms.hkbu.edu.hk/cop-pra -- Associate Dean and Professor Kara Chan, SFHEA School of Communication Hong Kong Baptist University Room 914 or 930, Communication and Visual Arts Building 5 Hereford Road, Kowloon Tong, Hong Kong 852-34117836; 852-96207930 (Mobile) Editor of *Young Consumers* https://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=YC *Trust in the Lord with all your heart and lean not on your own understanding; * *in all your ways submit to him, and he will make your paths straight. Proverbs 3:6* -- Disclaimer This message (including any attachments) may contain confidential information intended for a specific individual and/or purpose. If you are not the intended recipient, please delete this message and notify the sender and the University immediately. Any disclosure, copying, or distribution of this message, or the taking of any action based on it, is prohibited as it may be unlawful. In addition, the University specifically denies any responsibility for the accuracy or quality of information obtained through University E-mail Facilities. Any views and opinions expressed in the email(s) are those of the author(s), and do not necessarily represent the views and opinions of the University. The University accepts no liability whatsoever for any losses or damages that may be incurred or caused to any party as a result of the use of such information. ____ AIB-L is brought to you by the Academy of International Business. For information: http://aib.msu.edu/community/aib-l.asp To post message: [log in to unmask] For assistance: [log in to unmask] AIB-L is a moderated list.