Dear colleague:

Companies face enhanced global competition due to new information technology, changing behavior of customers, and liberalization of many industries making way for more market establishments. The new competitive dynamic puts major demands on firms when they try to implement international strategies.
The new book Competitive International Strategy: Key Implementation Issues addresses international strategy implementation and presents practical advices. In particular, a tight link between implementation and competition dynamics is crucial for firm’s international competitiveness.
The book includes several detailed company cases illustrating key implementation issues:

  *   Geographic expansion and competition barriers: COLT Telecom 1992-2019.
  *   Greenfields, acquisitions, and competition: Ericsson’s US expansion 1980-2019.
  *   Global responsiveness and competitiveness: implementation of Industry 4.0.
  *   Global responsiveness and price competition: online sales or offline sales, or both?
  *   Competitive international strategy and local value adding: upgrading subsidiaries.
  *   Competitive international strategy and entrepreneurship: Gamma in the USA.
  *   Realization of international synergy: how should similarity between units be determined?
The book will be of great value to students, academics, and practitioners in the fields of strategic management, leadership, and international business. Anders Pehrsson is the main author of the book. Mosarrat Farhana, Andreas Pehrsson, Tobias Pehrsson and Daniel Swietlicki have also contributed. It is available as an e-book and a hard book:
Pehrsson, A. (Ed.). (2021). Competitive International Strategy: Key Implementation Issues. New York: Routledge.

Competitive International Strategy | Taylor & Francis Group<>
Contemporary businesses are exposed to global competition enhanced by new information technology and liberalized cross-border transactions in many industries.

Professor Anders Pehrsson
Pro Dean Linnaeus School of Business and Economics
Editor of European Business Review
E-mail: [log in to unmask]
Phone: +46(0)772288000. Mobile: +46(0)739780126.
Postal address:
Linnaeus University
SE-351 95 Växjö

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