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Dear AIB members,
Delighted to share two calls for papers of Special Issues as editor.

1.Call for Papers: Special Issue: Masstige Marketing and Mass Prestige (J of Business Research).  Research can be done in this area comparing Mass prestige value of foreign brands versus domestic brands.
See this article. Mass Prestige Value and Competition between American versus Asian brands in an Emerging Market, International Business Review
https://www.sciencedirect.com/science/article/pii/S096959311730481X

2.
Research Methods (Techno Forecasting & Social Change)


3. & Glad to share with you that J of Bus Research (IF 4.9) has appointed me as an Associate Editor- Inter Business from October, 2020.

4.  Most journals consider classic literature review articles these days. This article has 8,000 downloads within 4 months.  You might wanna to recommend this to your phd students/ colleagues etc.

Best Regards,

JUSTIN PAUL 
Editor-in Chief, International Journal of Consumer Studies (A Rank- ABDC Australia)
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Associate Editor- European Management Journal,  
Former Faculty member- Uni of Washington 

 

Call for Papers: Special Issue: Masstige Marketing and Mass Prestige (J of Business Research)

Webinar on Masstige Marketing

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