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Dear AIB members,
Delighted to share two calls for papers of Special Issues as editor.

*1.Call for Papers: Special Issue: Masstige Marketing and Mass Prestige
<https://www.journals.elsevier.com/journal-of-business-research/call-for-papers/brand-equity-mass-prestige-and-masstige>
(J
of Business Research).  Research can be done in this area comparing Mass
prestige value of foreign brands versus domestic brands.*

*See this article. Mass Prestige Value and Competition between American
versus Asian brands in an Emerging Market, International Business Review*
*https://www.sciencedirect.com/science/article/pii/S096959311730481X
<https://www.sciencedirect.com/science/article/pii/S096959311730481X>*


*2.*

*Research Methods (Techno Forecasting & Social Change)
<https://www.journals.elsevier.com/technological-forecasting-and-social-change/call-for-papers/technology-management-forecasting-and-social-change>*

https://www.journals.elsevier.com/technological-forecasting-and-social-change/call-for-papers/technology-management-forecasting-and-social-change

3. & Glad to share with you that J of Bus Research (IF 4.9) has appointed
me as an Associate Editor- Inter Business from October, 2020.

4.  Most journals consider classic literature review articles these days.
This article has 8,000 downloads within 4 months.  You might wanna to
recommend this to your phd students/ colleagues etc.

The Art of Writing Literature reviews ,
<https://www.sciencedirect.com/science/article/abs/pii/S0969593120300585>

Best Regards,

*JUSTIN PAUL *

*Professor, University of PR, San Juan, PR, USA
<http://justinpaul.uprrp.edu> & Distinguished Scholar/ Professor, IIM,
<https://www.iimk.ac.in/faculty/distvisitingscholars.php>&*
Editor-in Chief, International Journal of Consumer Studies (A Rank- ABDC
Australia)
Associate Editor- Journal of Business Research (International Business)
<https://www.journals.elsevier.com/journal-of-business-research/call-for-papers/brand-equity-mass-prestige-and-masstige>
--------------------------------------------------------------------------------
Associate Editor- European Management Journal
<https://www.journals.elsevier.com/european-management-journal/editorial-board>
,
Former Faculty member- Uni of Washington
Web: www.drjustinpaul.com
 http://justinpaul.uprrp.edu
Google Scholar
<https://scholar.google.com.pr/citations?user=QONdoqoAAAAJ&hl=en>

<https://www.linkedin.com/in/profjust>
<https://www.facebook.com/drjustinpaul>
-------------------------------------------------
Videos: https://www.youtube.com/drjustinpaul
Select Publications:
Masstige Marketing: A Review and Synthesis,
<https://www.sciencedirect.com/science/article/pii/S0148296319305557>
Masstige Model and Measure for Brand Management
<https://www.sciencedirect.com/science/article/pii/S0263237318300793>
7-P Framework for International Marketing
<https://www.tandfonline.com/doi/abs/10.1080/0965254X.2019.1569111?journalCode=rjsm20>

CPP Model for Internationalization
<https://onlinelibrary.wiley.com/doi/10.1002/cjas.1512>

The Art of Writing Literature reviews
<https://www.sciencedirect.com/science/article/abs/pii/S0969593120300585>


*Call for Papers: Special Issue: Masstige Marketing and Mass Prestige
<https://www.journals.elsevier.com/journal-of-business-research/call-for-papers/brand-equity-mass-prestige-and-masstige>
(J
of Business Research)*

*Research Methods (Techno Forecasting & Social Change)
<https://www.journals.elsevier.com/technological-forecasting-and-social-change/call-for-papers/technology-management-forecasting-and-social-change>*

Webinar on Masstige Marketing
https://www.youtube.com/watch?v=CX1PBlb_oDw

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