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Dear AIB Colleagues Greetings from the Fortune Institute of International Business, New Delhi! We are writing to you on behalf of the Fortune Institute of International Business (FIIB), a premier Indian B-School, located in New Delhi, India. FIIB was set up in 1995 and has carved a niche in the corporate and academic circles for its innovative approach to MBA education. FIIB is amongst the top management institutions in India. The* “International Management Conference (IMC)” *is the flagship event of FIIB and we have already successfully organized five editions of the conference as evidence of our commitment to knowledge creation and research promotion in the field of Management and Public Policy. Continuing the spirit, *FIIB* is organizing the *6th International Management Conference* on “*Advances in Management through Research, Innovation & Technology (AMRIT)” *during *16-18 December 2020*. The conference aims to discuss and deliberate on “advances in management theory and practice, interdisciplinary research, technology-supported innovation and to spark crucial insights in management”. The latest two IMCs on AMRIT (2018 and 2019) have celebrated a grand success with 100+ Participants from 50+ Institutions belonging to 15+ Countries. Continuing the spirit, due to the pandemic of COVID 19, *6th IMC* in collaboration with Sri Lanka Institute of Marketing (SLIM), Sri Lanka; CEREN, Burgundy School of Business, Dijon, France; Putra Business School, Malaysia and Uniglobe College, Nepal is decided to host virtually. We are trying the best ways to make this virtual experience fruitful both in terms of conference outcome and memorable. More information about IMC is available at www.imc.fiib.edu.in (the information is also kept on updating on the website). Academicians, Research Scholars and Industry Practitioners engaged in the field of Management and related areas are invited to contribute original Research Papers (both empirical and conceptual) and Case Studies for Presentation on current issues under the following tracks: General Management and Public Policy Finance & Economics Marketing Human Resource Management Operations and Information System Management International Business, Strategy and Entrepreneurship *Publication Opportunities & Awards*: Conference Proceedings / Souvenir (Abstracts) and Selected full papers will be published in FIIB Business Review (Sage Publishing) South Asian Journal of Marketing (Emerald Publishing) International Journal of Technology Marketing (Inderscience) Edited Book (ISBN) by Routledge, Taylor & Francis under the series ‘Advances in Emerging Markets and Business Operations’ *(All the papers considered for this book will undergo a peer-review process and similarity check. Authors will be duly notified regarding the format of manuscript submission along with additional guidelines required by the publisher.)* *Awards* · Conference Best Paper Award to the best paper submitted and presented at the conference. · Best Doctorate Scholar Paper award and Best Doctorate Thesis Award. (for details about the best thesis award contact the organizing team) For further details log on to http://imc.fiib.edu.in/ And submit your full paper with registration details at https://imc.fiib.edu.in/Registration/ by 5th November 2020. *Special Attraction* Research Clinic and Doctoral Consortium The first day of the conference is dedicated to workshops and discussions on the research process, challenges, publishing in quality journals, deciding the topics and managing the research journey and one to one discussion/mentoring. This day would be fruitful to doctoral scholars (also those who are planning to begin doctorate) and academicians involved in the research. For any clarifications and questions reach out to the organizing team at [log in to unmask] Best Regards, Sudhir Rana, Chair IMC 2020 *Dr. Sudhir Rana* *Associate Professor and Chairperson FPM (Ph.D.)* Contact Office: 011-47285052 (Direct); +91-8901402131 (Mobile) Plot 5, Rao Tula Ram Marg, Vasant Vihar, New Delhi - 110057 Linkedin <https://www.linkedin.com/company/fortune-institute-of-international-business>| Facebook <https://www.facebook.com/FIIBIndia>| YouTube| <https://www.youtube.com/user/FIIBindia> Instagram <https://www.instagram.com/fiibindia/> *Editor*, FIIB Business Review (Sage Publishing) *https://us.sagepub.com/en-us/nam/fiib-business-review/journal203492 <https://us.sagepub.com/en-us/nam/fiib-business-review/journal203492>* *Editor*, South Asian Journal of Marketing (Emerald Publishing) https://www.emeraldgrouppublishing.com/journal/sajm *Series Editor**: Advances in Emerging Markets and Business Operations, Routledge, Taylor & **Francis* https://www.researchgate.net/profile/Dr_Sudhir_Rana Alternate E-mail: *[log in to unmask] <[log in to unmask]>* You may like to read my latest papers: Why Resource-Theory alone is not sufficient (Journal of Business Research) https://www.sciencedirect.com/science/article/abs/pii/S0148296320304446 Promoting Through Consumer Nostalgia (Journal of Promotion Management) https://www.tandfonline.com/doi/full/10.1080/10496491.2020.1829773 ____ AIB-L is brought to you by the Academy of International Business. For information: http://aib.msu.edu/community/aib-l.asp To post message: [log in to unmask] For assistance: [log in to unmask] AIB-L is a moderated list.