If possible, please post the following. Thanks!


***Apologies for any cross-listing***

Dear Colleagues,

If you are looking for a strategy-focused primer to supplement a comprehensive textbook in an International Business course or one that could be used as the primary text for a focused course on Global Strategy, please check out my new book available this October 22, 2020 and published by Routledge.

I wrote Managing Global Strategy: Developing an Effective Strategy in International Business to provide my students with a succinct book demonstrating the models and frameworks they need to develop an effective strategy for foreign investments at the organizational level. The book provides various assignments that you might use towards developing such a global strategy plan. It is only about 170 pages but lays out the planning process for a comprehensive strategic foreign market plan. Routledge’s website also provides slides as instructor resources to help bring the concepts from the book into the classroom.

I hope you find it useful for your classes. Please visit Routledge for more information: https://www.routledge.com/Managing-Global-Strategy-Developing-an-Effective-Strategy-in-International/Johnson/p/book/9780367462857

Cordially yours,

William H.A. Johnson (Bill)


William H.A. Johnson, Ph.D, MBA, BSc, BA
Research on New Product Development, Innovation and Knowledge Management Google Scholar (top quartile in impact)- https://scholar.google.com/citations?hl=en-US&user=ENRG-AcAAAAJ
Research Gate- https://www.researchgate.net/profile/William_Johnson13

Associate Professor

The Pennsylvania State University Erie, The Behrend College Sam and Irene Black School of Business
279 Burke Center, 5101 Jordan Road Erie, PA 16563
Phone: 814-898-6434


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