Dear Colleagues,
Videos and materials from this summer's Measurement and Research Design Virtual Workshops are now available! For access, information about future forums and additional content, please visit the website
The main takeaways are as follows.

·      Deep understanding of measurement error at an intuitive (over and above statistical) level

·      Confidence and ability to design measures and methods while minimizing measurement error

·      Understanding the relationship between measurement and research design and translating it into conducting empirical research

The workshops were offered on Zoom over two days. At the end of the workshops, you will gain confidence and ability in understanding measurement error and how it translates into the measurement of one thing and the measurement (or manipulation) of many things (i.e., the method). Whether you use secondary or primary data, you interpret from data to some variables at a conceptual level, and will find the workshops relevant. 


Madhu Viswanathan
Professor, Department of Marketing
College of Business Administration, Loyola Marymount University
Professor Emeritus, Department of Business Administration
Gies College of Business, University of Illinois, Urbana-Champaign 
Subsistence Marketplaces Initiative 
Marketplace Literacy Project

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