Dear Colleagues, Videos and materials from this summer's Measurement and Research Design Virtual Workshops<https://t.e2ma.net/click/gbm0ce/k64it3e/c888yl> are now available! For access, information about future forums and additional content, please visit the website<https://t.e2ma.net/click/gbm0ce/k64it3e/s098yl>. The main takeaways are as follows. • Deep understanding of measurement error at an intuitive (over and above statistical) level • Confidence and ability to design measures and methods while minimizing measurement error • Understanding the relationship between measurement and research design and translating it into conducting empirical research The workshops were offered on Zoom over two days. At the end of the workshops, you will gain confidence and ability in understanding measurement error and how it translates into the measurement of one thing and the measurement (or manipulation) of many things (i.e., the method). Whether you use secondary or primary data, you interpret from data to some variables at a conceptual level, and will find the workshops relevant. Sincerely, Madhu Madhu Viswanathan Professor, Department of Marketing College of Business Administration, Loyola Marymount University Professor Emeritus, Department of Business Administration Gies College of Business, University of Illinois, Urbana-Champaign Subsistence Marketplaces Initiative<https://t.e2ma.net/click/gbm0ce/k64it3e/8sa9yl> Marketplace Literacy Project<https://t.e2ma.net/click/gbm0ce/k64it3e/olb9yl> ____ AIB-L is brought to you by the Academy of International Business. For information: http://aib.msu.edu/community/aib-l.asp To post message: [log in to unmask] For assistance: [log in to unmask] AIB-L is a moderated list.