AIB Insights invites submissions to a special issue on the topic of "Managing Reputation Across Borders". Please also see our other outstanding calls on "Research Methods in International Business" and "Engaging with Oceania". 

Special Issue Co-Editors

• David Deephouse, Guest Editor (University of Alberta)
• Naomi Gardberg, Guest Editor (Baruch College, City University of New York)
• William Newburry, AIB Insights Associate Editor (Florida International University)

AIB Insights is a peer-reviewed journal publishing Actionable International Business Insights. Short, topical, thought-provoking articles should be akin to written "TED Talks" with an applied/actionable focus that is heavy on insights, but light on references, jargon, and methods. These insights must be relevant to the international business community of researchers, practitioners, policy makers, and educators. With this call, we invite submissions related to any aspect of Managing Reputation Across Borders.

Despite extensive literature on the antecedents and consequences of firm-level reputation (e.g., Fombrun, 1996), multinational (MNE) managers face challenges managing reputations across borders. Reputation often is described as being socially constructed based on expectations regarding firm behavior (Rindova & Martins, 2012). As such, MNE reputation managers need guidance to better adapt to the societal contexts within which reputations are established (Deephouse et al., 2016). Our ability to advise these managers would benefit from an increased understanding of the factors that influence reputation development across global contexts (Gardberg, 2006; Newburry et al., 2019), as well as how reputations obtained in one context can be transferred to others.

This special issue of AIB Insights will focus on applied/actionable insights regarding the management of reputation across borders. Potential authors are encouraged to consider applied questions that relate to the topic area, such as:

• When do firm reputations cross national boundaries? If so, how can managers promote the transfer of positive reputations from country to another?
• How can MNEs adapt strategic actions to manage reputations at various levels (e.g., country reputation, industry reputations, firm reputations) and for different stakeholders (e.g., suppliers, customers, governments, opinion influencers)?
• How can emerging market governments and policy makers build and promote their countries' reputations to promote foreign direct investment? How can emerging market firms overcome the reputation hurdles associated with their home countries?
• How can corporations better manage their reputations on a global basis?

Submission Process and Timeline

AIB Insights is the Academy of International Business official publication that provides an outlet for short (around 2500 words), interesting, topical, current and thought-provoking articles. Colleagues interested in submitting to this Special Issue should consult the AIB Insights Editorial Policy and use the Online Manuscript Submission System. Please mention "Special Issue: Reputation Across Borders" in your cover letter when submitting your manuscript.

Timeline

Please submit your work on or before December 31, 2020. Expected publication is in the second half of 2021.

References

Deephouse, D. L., Newburry, W., & Soleimani, A. (2016). The effects of institutional development and national culture on cross-national differences in corporate reputation. Journal of World Business, 51(3): 463-473.

Fombrun, C. J. (1996). Reputation: Realizing value from the corporate image. Boston, MA: Harvard Business School Press.

Gardberg, N. A. (2006). Reputatie, reputation, réputation, reputazione, ruf: A cross-cultural qualitative analysis of construct and instrument equivalence. Corporate Reputation Review, 9(1): 39-61.

Newburry, W., Deephouse, D. L. and Gardberg, N. A.. (2019). Global aspects of reputation and strategic management. In: D. L. Deephouse, N. A. Gardberg and W. Newburry (eds.) Global Aspects of Reputation and Strategic Management (Research in Global Strategic Management, Vol. 18), Emerald Publishing, pp. 1-20.

Rindova, V. P., & Martins, L. L. (2012). Show me the money: A multidimensional perspective on reputation as an intangible asset. In M. L. Barnett & T. G. Pollock (Eds.), The Oxford handbook of corporate reputation (pp. 16-33). Oxford UK: Oxford University Press.