Join Emeritus Professor of Marketing and Strategy (and former Associate Dean for Executive MBA) from the Imperial College Business School for an interactive workshop outlining the basics of case teaching in the field of International Business.
Of his teaching technique, Dr. Yip explains, “The assigned reading [for the workshop] describes the classic Harvard Business School approach to case teaching—highly inductive. I will deconstruct what often seems to be a mysterious process—a mystery that HBS has itself propagated. Based on my own experience of the case method as an MBA and doctoral student and junior faculty member at HBS, and teaching cases at many other schools with very different teaching cultures, I will describe many specific tools that an instructor can use in teaching the case method, and how to adapt the tools to the particular institution.”
****THE FIRST 20 REGISTRANTS RECEIVE THE CASE COVERED IN THE WORKSHOP FOR FREE!****
Read more about Dr. Yip….
Distinguished Visiting Professor, D’Amore-McKim School of Business, Northeastern University. Fellow of the Academy of International Business. Over 100 publications and 11,000 citations, including in Strategic Management Journal, Harvard Business Review, MIT Sloan Management Review and California Management Review. Given best teaching awards by both students and faculty at the Anderson Graduate School of Management, UCLA. His MBA elective on International Business at Imperial College Business School was rated by the class of 2016 highly enough that Imperial was ranked 7th in the world for MBA international business by the Financial Times. Previous academic positions include Professor of Strategy and Co-Director of the Centre on China Innovation at China Europe International Business School; Dean of Rotterdam School of Management, Erasmus University; and Harvard (MBA section head), Georgetown (visiting), UCLA, Stanford (visiting), Oxford (visiting), Cambridge Judge (Beckwith Professor of Marketing and Strategy), London Business School (Professor and Associate Dean, MBA). Previous business positions include VP and Director of Research & Innovation at Capgemini Consulting, senior manager at Price Waterhouse (USA), manager at Unilever, and various boards. BA and MA in economics from Cambridge University, joint MBA Cranfield School of Management and Harvard Business School, DBA Harvard Business School.