Join us Thursday, October 22, 1:00–3:00 p.m., at the AIB-SE 2020 Virtual
Conference for an exciting new interactive workshop led by preeminent
scholars S. Tamer Cavusgil, Ilke Kardes, Gary Knight, and John
Riesenberger. Read on for more details about the workshop and

The practice of international business continues to evolve in the current
environment, with mega-disruptions and much uncertainty. For international
business educators, the changing environment of cross-border business
implies new and novel approaches to educating tomorrow's managers. Among
other things, business educators need to reflect new realities including:
risk management, trade conflicts, increased polarization, and another phase
of prolonged recession.

Yet, our teaching has to be relevant, engaging, and innovative. The new
generation of students, both undergraduate and graduate, provides new
challenges for the instructor. How can we share the excitement of
international markets with our students? How can we best connect and
communicate with them via such pedagogical approaches as: experiential
exercises and projects; web-based learning; videos; and cases and exercises?

This interactive session will focus on: (a) “what” — content; (b) “how” —
pedagogy; and (c) “resources” — for teaching international business. The
presenters will share experience and teaching tools that have been
especially developed for IB educators. The intent is also to engage
participants in an interactive discussion designed to search for excellence
in the teaching of international business.

*S. Tamer Cavusgil* has been teaching international business/marketing for
more than three decades. His professional interests encompass global
marketing strategy, early internationalization, emerging markets,
exporting, and pedagogy. Cavusgil is currently Fuller E. Callaway
Professorial Chair, and Executive Director, Center for International
Business Education and Research (CIBER), at the Institute of International
Business, Robinson College of Business, Georgia State University. Tamer is
an elected Fellow of the Academy of international Business, and a visiting
professor at the University of South Australia and the University of Leeds.

*Ilke Kardes* is currently an Assistant Professor of Marketing &
International Business at Valdosta State University. She received Teacher
Excellence Award in both 2018-2019 and 2019-2020 academic year. Previously,
Dr. Kardes taught classes in International Business at the Institute of
International Business and served as Research Director at Center for
International Business and Education Research (CIBER) at Georgia State
University. Her research interests focus on emerging markets, middle class,
branding, cross border e-commerce, and pedagogy in higher education. Her
academic career and abilities have been shaped in different cultures
including United States, Germany, and Turkey during years. Ilke is fluent
in English, German, and Turkish.

*Gary Knight* is the Helen Jackson Chair in International Management at
Willamette University in Salem and Portland, Oregon, USA. He has won awards
for teaching at Willamette and Florida State University.  He is an elected
Fellow, and currently a Vice President, of the Academy of International
Business. He has co-authored seven books on international business. Gary’s
research emphasizes international entrepreneurship and international
strategy.  He has authored more than 100 refereed articles in journals and
conference proceedings. In various rankings, he has been named one of the
top cited scholars in international business and international marketing.

*John Riesenberger*, an international business executive and educator, John
served as Vice-President for a leading pharmaceutical company and served as
a Corporate Vice-President and Chief Commercialization Officer of a
biotechnology firm. John’s academic affiliations include serving as a
Clinical Professor of Executive Development, Corporate Learning Group, at
the Thunderbird School of Global Management. He has served as an
Executive-In-Residence at the Michigan State University Center for
International Business Education and Research (CIBER). His passion is
assisting students in the development of the intangible people (soft)
skills essential for success in today’s business environment. Critical to
this effort is assisting instructors in linking student personal employment
goals with course learning outcomes.

Registration opens soon at


*A Global & Diverse Organization*

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