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International Business Webinar Series Hosted by GSU-CIBER

 

Upcoming Webinar

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Future Research Directions in

International Marketing

 

Research in international marketing has been a vibrant scholarly activity. Naturally, research agenda in this field is impacted by business practice in addition to scholarly interests of researchers. Given the turbulent, fast-changing, and uncertain business environment, what ought to be the new research priorities? What specific research themes are worthy of investigation both from the perspective of practical relevance and knowledge advancement?

 

Hear the perspectives of Professor Kelly Hewett, the current Editor-in-Chief of the Journal of International Marketing, and Professor S. Tamer Cavusgil, the Founding Editor-in-Chief, on future research in international marketing (IM). Kelly will assess the current research in IM and share the editorial objectives and planned special issues of JIM. Tamer will identify promising research directions in the context of emerging markets.

 

Key takeaways:

1.  Learn about pressing issues in international marketing from two leading scholars in the field;

2.  Hear the research priorities for publishing in the Journal of International Marketing;

3.  Receive an assessment of IM research in the context of emerging markets. 

 

Thursday, September 10, 2020

11:00 AM 12:00 PM (EST)

 

 

 

This webinar is FREE and open to all, but registration is required. Zoom details will be sent to all registered participants.

 

 

Trouble Registering?

Email GSU-CIBER Managing Director Hannah Tripp at [log in to unmask]. 

 

 

 

The International Business Webinar Series is a project of the national CIBER Minority Serving Institution (MSI) Consortium, led by Georgia State University CIBER and sponsored by CIBERs at Florida International University, George Washington University, Indiana University, Loyola Marymount University, Michigan State University, Temple University, Texas A&M University, University of Colorado-Denver, and the University of Maryland. This program is partially funded by the U.S. Department of Education.

 

 

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Georgia State University CIBER | ciber.robinson.gsu.edu

 

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