Reverse innovation to fight Covid-19: A resource website from NU’s Center for Emerging Markets

Some countries in Asia and Africa with experience fighting multiple epidemics, such as SARS, MERS, Ebola, or Zika have had per-capita death rates from COVID-19 that are less than 1% that of US or Europe. The whole world can and must learn from them.


To help in that effort, Northeastern University’s Center for Emerging Markets has created a website called Reverse innovation to fight Covid-19 listing ideas used in Asia/Africa to contain COVID-19. It builds on the article, Using reverse innovation to fight Covid-19,” Harvard Business Review, June 17, 2020.


We welcome your feedback. Please also help us crowdsource ideas by sharing the website, Reverse innovation to fight Covid-19, with your social network, including FB, LinkedIn, etc. and feel free also to use in your courses.


Thanks, Ravi

Ravi Ramamurti

Center for Emerging Markets, Northeastern U.


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