Call for Chapter Contributors: Marketing Communications In Emerging Economies

Hello everyone,

I trust that you are keeping safe and well in these difficult times. A group of Marketing and Communication scholars are editing a Book on Marketing Communications in Emerging Economies within a Palgrave Series and would like to invite contributors to share abstract on the following themes;

·      Power Shift? Analyzing the changing Role of Public Relations in the Marketing Mix

·      IMC in the Digital Age: The Tools and Channels

·      Marketing Communication Delivery Ecosystems

·      Communicating Corporate Social Responsibility Initiatives

·      Marketing Communications in a Global Context

·      Marketing Communication and Culture: Emerging Markets Perspective

·      The Interface of Effective Communication and Branding

·      Value Creation and Communication

·      Social Media Communications

·      And other themes relevant to the title

The book is to be published by Palgrave in 2021 as part of a series. We are specifically inviting authors from or working in Emerging Economies. We would be happy to have contributors from Latin America, China, Russia, and other emerging economies.

Interested contributors should share an abstract of not more than 500 words via the emails: [log in to unmask] or [log in to unmask] 


Thank you

Best Regards

Thomas Anning Dorson, PhD
Wits Business School, University of the Witwatersrand
2 St David's Place, Parktown, Johannesburg, 2193, South Africa
+27 11 71 73951

Chair - IB Theory Track: Academy of International Business - Sub-Saharan Africa Chapter 

Fellow: Queen Elizabeth Scholars (QES) Program - McGill University, Montreal, Canada & University of Ghana

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