*Call for Chapter Contributors: Marketing Communications In Emerging

Hello everyone,

I trust that you are keeping safe and well in these difficult times. A
group of Marketing and Communication scholars are editing a *Book* on
Communications in Emerging Economies* within a Palgrave Series and would
like to invite contributors to share abstract on the following themes;

·      Power Shift? Analyzing the changing Role of Public Relations in the
Marketing Mix

·      IMC in the Digital Age: The Tools and Channels

·      Marketing Communication Delivery Ecosystems

·      Communicating Corporate Social Responsibility Initiatives

·      Marketing Communications in a Global Context

·      Marketing Communication and Culture: Emerging Markets Perspective

·      The Interface of Effective Communication and Branding

·      Value Creation and Communication

·      Social Media Communications

·      *And other themes relevant to the title*

The book is to be published by Palgrave in 2021 as part of a series. We are
specifically inviting authors from or working in Emerging Economies. We
would be happy to have contributors from Latin America, China, Russia, and
other emerging economies.

Interested contributors should share an abstract of not more than 500 words
via the emails: [log in to unmask] or [log in to unmask]
<[log in to unmask]>

Thank you

Best Regards

*Thomas Anning Dorson, PhD*
Wits Business School, University of the Witwatersrand
2 St David's Place, Parktown, Johannesburg, 2193, South Africa
+27 11 71 73951

*Chair - IB Theory Track: Academy of International Business - Sub-Saharan
Africa Chapter*

*Fellow: Queen Elizabeth Scholars (QES) Program - McGill University,
Montreal, Canada & University of Ghana*

*Make A Difference...........*

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