Call for Papers | Industrial Marketing Management: Reviews and Analyses of Literature in Industrial Marketing – Deadline is now 15 September 2020.
Special Issue Coeditors: M. Billur Akdeniz, M. Berk Talay, Ahmet H. Kirca
Building on existing knowledge is necessary for scientific advancement. Thus, it is paramount for scholars to understand what is already known, with what certainty, and what remains unexplained to make meaningful contributions to their
fields. However, every year hundreds of research papers are published reporting the results of studies on various phenomena related to industrial marketing, making it virtually impossible for scholars and practitioners to stay up-to-date with the latest developments
in the literature.
High-quality reviews of literature can help better link these numerous studies to the industrial marketing domain, resolve conflicting results in different studies, and present several interesting avenues for future research endeavors.
This special issue is intended to be a guide for future research on business-to-business marketing as well as a compendium of what is already known on topics important for the IMM audience and will be open to various review methods
including, but not limited to, meta-analyses, systematic reviews, and bibliometric analyses.
For more information, please see:
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Ahmet H. Kirca Associate Professor Doctoral Program Director in Marketing Interim Co-Director of IBC and CIBER Broad College of Business WHO WILL MAKE BUSINESS HAPPEN? SPARTANS WILL. |