"The Innovator's Secret Formula"

Learn the Secret of  Product-Market Fit
"The only thing that matters"

Welcome to the Age of Hyper-innovation where new innovative products are designed, created, and launched faster than ever before. Yet most new products fail because they are not products that people actually want to buy. 

 
What if you had a Secret Formula that could predict how successful your new product will be in each of its target markets?  What if you had a new way to look, not just at your new product development process, but at your entire product innovation strategy?
 
Welcome to The Innovator’s Secret Formula which introduces the new Quantitative Product-Market Fit (QPMF) framework, a breakthrough method for designing highly profitable, market-leading products that have high Product-Market Fit (PMF).  Product-Market Fit is so critical for success that it has been called “the only thing that matters.”  But until now, no one has clearly defined what Product-Market Fit actually is, how to achieve it, how to measure it, or how to use it for strategic advantage.
 
Drawing on decades of experience working with innovative companies and venture-backed start-ups in Silicon Valley and across the country, the authors finally share their Secret Formula for creating profitable, award-winning breakthrough products.

Learn More at www.Innovators-Secret-Formula.com 

"Finding product/market fit is the goal for all startups. But finding product/market fit that crushes your competitors and builds lasting competitive advantage is what winners do. The Innovator’s Secret Formula shows you how."
 
Steve Blank, Adjunct professor Stanford University,
Senior Innovation Fellow at Columbia University
 

"The quality of a startup's product can be defined as how impressive the product is to one customer or user who actually uses it: How easy is the product to use? How feature rich is it? How fast is it? How extensible is it? How polished is it? How many (or rather, how few) bugs does it have?
 
The only thing that matters is getting to product/market fit.   Because, really, what else could it possibly be?"
 
- Marc Andreessen, Co-Founder Andreessen Horowitz

Advance Praise for
The Innovator’s Secret Formula

"The Innovator’s Secret Formula helps to demystify, and breakdown the key ingredients of success and the playbook/roadmap for Innovation. This is now mandatory reading for all my leaders. Finally it’s not so secret anymore." 

 - Mark Achler, Managing Director, MATH Venture Partners

 
"The authors start the first chapter with, “Disruption comes to us all.” I doubt they knew how true their words would ring in 2020, and yet they provide timeless insights coupled with tested structure to enable all of us to create profitable (i.e. valuable) innovations in the daily disruption facing us today."

- Dr. Diane Hickey, CEO of Diamond Chameleon Group

 
"The Innovator’s Secret Formula is a master class for innovators, or more accurately anyone responsible for a product’s success, starting with 10 implications coming right at you and me. Through brilliant examples, from Michael Jordan to Crisco, and new analytics, you have a better shot at being the disruptor, not the disrupted."

- Robert J. Jordan, CEO, InterimExecs LLC,

Author: "How They Did It: Billion Dollar Insights from the Heart of America"

"Anyone wanting to understand why progress is exponential, read this book's primer on Hyper-Innovation, one of the best explanations of this phenomenon I've read."

- Nik Rokop, Coleman Foundation Clinical Associate Professor of Entrepreneurship, Stuart School of Business, Illinois Institute of Technology

"Product-Market Fit. We've all heard of it. We know it's important. But, why, exactly? And, how do we measure it and strategize about it as in-the-trenches, hair-on-fire entrepreneurs? This book answers those questions compellingly by giving the reader an actionable playbook on strategic innovation."

- Kevin P. Taylor, Business Professor, Serial Entrepreneur, Angel Investor

 
"Finding a product-market fit is one of the most important challenges of early-stage startups, and this book offers valuable insights and techniques that will help founders navigate towards success.”

- Frank Gruber, Co-CEO Established, Author of "Startup Mixology"

About the Authors
You are receiving this special free offer because
you are a contact of one of the authors

Chris Sorensen has over twenty five years' experience on the "front lines" of technology innovation. He is an award-winning start-up executive and strategist with a broad range of hands-on operating experience as CEO, COO, Co-founder, and Board Member, for numerous start-ups in diverse areas including software, payments, mobile remittances, consumer e-commerce, multi-media and education.  He was instrumental in raising over $30 million in venture capital for high tech start-up companies in Silicon Valley.  He holds a Bachelor’s degree in Economics and an MBA from the University Illinois and a Master’s Degree in Artificial Intelligence from Northwestern University.

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Matt Brocchini has led product development teams at Oracle, RR Donnelley, and numerous startups. As a consultant, he's guided new product development and digital strategy for many leading technology, financial services, and entertainment organizations including Adobe, AXA IM, the International Olympic Committee, and the San Francisco 49ers. He is a proven "Garage to IPO" product executive and has built six start-ups with one IPO and two acquisitions. In 2015 he Co-Founded Tinkering Labs which helps kids gain the knowledge, skills, and grit that they will need to become the next generation of global innovators.

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Neil Kane, a member of the Burgess Institute for Entrepreneurship & Innovation at Michigan State University, is a leading authority on technology commercialization, entrepreneurship and innovation.  He was the co-Executive Director of the Entrepreneurship Center at Argonne National Laboratory and was the inaugural Entrepreneur in Residence at the University of Illinois.  He has founded companies in areas as diverse as software, nanotechnology, food, and toys.

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