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Callfor Chapters for the Book “Chinese Innovation and Branding Leaps” WorldScientific Publishing’s highly acclaimed book series, “Series on Innovation andKnowledge Management” is designed to generate a deeper understanding on theissues related to innovation and knowledge management as well as the role ofknowledge management practices in innovation. Firmsfrom emerging markets and developed markets face capability deficiencies asthey all vie for market leadership in the global marketplace. However, firmsfrom emerging markets lack different capabilities than those from developedmarkets. For example, firms from emerging markets lack international marketingexperience and possess brands with low brand equities, while those fromdeveloped markets lack razor sharp insight into consumers from emerging marketsas well as the ability to handle volatility in a swift and agile manner[1]. SerdarS. Durmusoglu, the editor of the new book on “ChineseInnovation and Branding Leaps”, to be published under Serieson Innovation and Knowledge Management, addresses the above issues and more.The Editor seeks proposals for chapters to be included in this new volume. Thisvolume will primarily focus on providing conceptual as well as in-depth case orempirical studies on the challenges faced and lessons learned regarding the ‘managementof innovation, knowledge management, and branding’ by Chinese firms in theglobal arena as well as Western firms in China while they are managing theirproduct innovations and branding efforts. Experiences of Chinese firms andfirms in China are crucial since, China is not only the largest emerging marketeconomy, but also the second largest economy in the world. Thetarget audience for this volume is both new and experienced product developmentand innovation professionals, branding professionals, as well as executivescontemplating ways to expand their product innovation reach across the globe, andbuild long-lasting brands or protect their existing brand equity. Given the cutthroat competitive nature of innovation and branding, this book will fulfill aneed and demonstrate keys to success and pitfalls to avoid in such tumultuous journeys. Thebook is expected to include 10-15 chapters of approximately 20-30 pages each,depending on the quality and relevance of the contributions. Possible topics andareas include, but not limited to the following: | · Global product development and global branding of Chinese consumer durables (e.g., Haier) | · Differences in innovation approaches in China versus other parts of the world (e.g., Sanofi) | | · Shortcut to brand building: Brand acquisitions of Chinese firms (e.g., FILA, MG) | · What does it take for a Chinese brand to succeed in the West? (e.g., TikTok) | | · Innovations at and branding of Chinese fintech (e.g., Ant Financial, JD Digits, WeLend) | · Building successful Chinese brands in other emerging markets (e.g., Transsion in Africa, Oppo, and Vivo in ASEAN) | | · Knowledge Transfer Challenges (e.g., Geely and Mercedes) | · Chinese brand breaks into the world market (e.g., Bosideng Story) | | · A Case Study (e.g., Anta Sports Products’ journey, developing COMAC C919) | · Chinese innovation parks: What have we learned from them in the West? | Proposalsshould consist of chapter title, abstract, a one-paragraph objective and targetaudience description for the chapter, and a 1-2 page outline for the chapterthat covers its basic content. All chapters must contain examples of firms,products, or brands that have either been successful or learned significantlyfrom mistakes and an indication as to how and why others can expect to benefitfrom these experiences described. All contributions will be peer reviewed. ChineseInnovation and Branding Leaps book timeline is: | 2020 | May 1 | Chapter Proposals Due to the Editor | | | June 1 | Author Selection, Notification, and Chapter Feedback to Authors | | | September 1 | First Draft of Chapters Due | | | October 15 | Chapter Acceptance and Reviewers’ Feedback | | | November 15 | Revised Chapter Due to the editor | | | December 1 | Final Comments from the Editor to Authors | | | December 31 | Final Revisions to the Editor | | 2021 | January 15 | Final Chapters Due to Publisher | | | Spring | Publication of “Chinese Innovation and Branding Leaps” | Pleasenote that non-commercial policies will be adhered to. The author(s)’professional affiliations can be included in their by-line, but the chaptershould not present any proprietary methods or techniques. Please also note thatno financial compensation will be provided to authors for this work. Standardcompensation is one free copy of the final book for each author. Pleasee-mail all chapter proposals as attached word files (as well as any questions) tothe editor, Professor Serdar S. Durmusoglu, at [log in to unmask] May 1, 2020. Early submissions are strongly encouraged. [1]Ramamurti,R. and Williamson, P. J. 2019. Rivalry between emerging-market MNEs anddeveloped-country MNEs: Capability holes and the race to the future. BusinessHorizons. 62,157-169. ____ AIB-L is brought to you by the Academy of International Business. For information: http://aib.msu.edu/community/aib-l.asp To post message: [log in to unmask] For assistance: [log in to unmask] AIB-L is a moderated list.