Can we run this over AIB-L? Thanks - John We still need cases for our forthcoming Marketing Strategy Text from Oxford University Press (Strategic Marketing: Gaining Competitive Advantage, 4th edition). We need end-of-chapter cases which highlight the focus for each chapter: Chapter 1 - Strategy blueprint, analysis and perspectives Chapter 2 - Environmental and Internal Analysis: market information and intelligence Chapter 3 - Strategic marketing decisions, choices and mistakes Chapter 6 - Relational and sustainability strategies Chapter 9 - Pricing and distribution strategies We also still need one case which can be used at the end of the book: End of Book Section Cases (Longer cases to provide an overview of the section of the book focused on the way to get to where we want to be): Section III - How Will We Get There? If you have a case that might be suitable and have not published it in any other outlet, please contact me at [log in to unmask] John B. Ford, Ph.D. Editor-in-Chief, Journal of Advertising Research Director, Ph.D. Program in Business Administration Eminent Scholar and Professor of Marketing and International Business College of Business and Public Administration Old Dominion University 2117 Constant Hall Norfolk, VA 23529 tel. (757) 683-3587 (Office) (757) 683-3557 (Department) (757) 408-8358 (Cell) FAX (757) 683-3258 E-Mail: [log in to unmask]<https://webmail.odu.edu/owa/redir.aspx?C=8f2caa16c5ab43cd8e0e898a97d2c1a4&URL=mailto%3ajbford%40odu.edu> Webpage: http://www.odu.edu/bpa/jbford/<https://webmail.odu.edu/owa/redir.aspx?C=8f2caa16c5ab43cd8e0e898a97d2c1a4&URL=http%3a%2f%2fwww.odu.edu%2fbpa%2fjbford%2f> Ph.D. Program Home page: http://bpa.odu.edu/bpa/academics/baphd.shtml<https://webmail.odu.edu/owa/redir.aspx?C=8f2caa16c5ab43cd8e0e898a97d2c1a4&URL=http%3a%2f%2fbpa.odu.edu%2fbpa%2facademics%2fbaphd.shtml> ____ AIB-L is brought to you by the Academy of International Business. For information: http://aib.msu.edu/community/aib-l.asp To post message: [log in to unmask] For assistance: [log in to unmask] AIB-L is a moderated list.