Dear Colleague,


The Spring 2020 issue of Rutgers Business Review is now available at


In this issue:


Building a Future-Ready Procurement Organization

by Leonardo (Len) DeCandia


One Approach to Repeat Business: “Customer Success Managers”

by Betsy Gelb, Deva Rangarajan, Bryan Hochstein, Mikael Blaisdell


7 Myths of Leadership in Business

by Rob Bogosian


(When) Can Social Media Buzz Data Replace Traditional Surveys for Sales Forecasting?

by Yuying Shi, Ekaterina (Kate) Karniouchina, Can Uslay


Why Do So Many Good Assembly Plants Close? Toward a New Plant Stakeholder and Total Lifecycle Management Strategy

by Jeff Shockley, Patrick Collignon, Xiaojin (Jim) Liu


Paths to Purchase: The Seven Steps of Customer Purchase Journey Mapping

by Barry Berman


How to Protect Ourselves from Climate Change While Saving Money: Use Building Techniques from Europe

by Ephram Glass, Victor Glass



Stay healthy, stay well,




Sengun (Shen) Yeniyurt, Ph.D.

Co-Editor in Chief, Rutgers Business Review (

Founding Co-Director, Center for Market Advantage (

Vice Chair and Dean’s Research Professor, Marketing Department

Affiliated Faculty, Supply Chain Management Department

Rutgers Business School, Newark and New Brunswick, NJ


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