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Dear Colleague,

The Spring 2020 issue of Rutgers Business Review is now available at rbusinessreview.org<http://rbusinessreview.org/>

In this issue:

Building a Future-Ready Procurement Organization <https://rbr.business.rutgers.edu/article/building-future-ready-procurement-organization>

by Leonardo (Len) DeCandia


One Approach to Repeat Business: "Customer Success Managers" <https://rbr.business.rutgers.edu/article/one-approach-repeat-business-customer-success-managers>

by Betsy Gelb, Deva Rangarajan, Bryan Hochstein, Mikael Blaisdell


7 Myths of Leadership in Business <https://rbr.business.rutgers.edu/article/7-myths-leadership-business>

by Rob Bogosian


(When) Can Social Media Buzz Data Replace Traditional Surveys for Sales Forecasting? <https://rbr.business.rutgers.edu/article/when-can-social-media-buzz-data-replace-traditional-surveys-sales-forecasting>

by Yuying Shi, Ekaterina (Kate) Karniouchina, Can Uslay


Why Do So Many Good Assembly Plants Close? Toward a New Plant Stakeholder and Total Lifecycle Management Strategy <https://rbr.business.rutgers.edu/article/why-do-so-many-good-assembly-plants-close-toward-new-plant-stakeholder-and-total-lifecycle>

by Jeff Shockley, Patrick Collignon, Xiaojin (Jim) Liu


Paths to Purchase: The Seven Steps of Customer Purchase Journey Mapping <https://rbr.business.rutgers.edu/article/paths-purchase-seven-steps-customer-purchase-journey-mapping>

by Barry Berman


How to Protect Ourselves from Climate Change While Saving Money: Use Building Techniques from Europe <https://rbr.business.rutgers.edu/article/how-protect-ourselves-climate-change-while-saving-money-use-building-techniques-europe>

by Ephram Glass, Victor Glass


Stay healthy, stay well,

Shen

Sengun (Shen) Yeniyurt, Ph.D.
Co-Editor in Chief, Rutgers Business Review (rbusinessreview.org<http://rbusinessreview.org/>)
Founding Co-Director, Center for Market Advantage (rbscma.org<http://www.rbscma.org/>)
Vice Chair and Dean's Research Professor, Marketing Department
Affiliated Faculty, Supply Chain Management Department
Rutgers Business School, Newark and New Brunswick, NJ


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