Book Series ‘Advances in Emerging Market & Business Operations’


Is inviting

Call for Book Chapters


On the two different themes for three different volumes (to be published in 2020 and 2021)


 ‘Promotion perspectives and practices in emerging markets’



Dr. George S. Spais, University of Patras, Patras, Greece

Dr. Sudhir Rana, Fortune Institute of International Business, India

Dr. Avinash K. Shrivastava, International Management Institute, India


Topics Covered 

Chapters that cover the following topics are particularly welcome. However, submissions that are not covered in the following list but pertain to the general theme of the book are also welcome.

·         problematic promotion and marketing practices in emerging markets

·         consumers' behaviour and promotion practices in the emerging markets through the lens of developed markets

·         critiques of existing theories and frameworks from communication and promotion literature based on the critical emerging market characteristics

·         drawing new theories and perspectives from social sciences for building promotion strategies in emerging markets

·         conceptual approaches to managing promotion strategies in emerging markets

·         emerging markets’ perspective of promotion strategies

·         differences of promotion strategies between emerging and developed markets from MNCs

·         impact of emerging markets on promotion management

·         rethinking promotion programs for emerging markets

·         comparative marketing strategy and promotion strategy

·         promotion strategy and comparative consumer behaviour

·         perspectives of marketing and consumption of religion in promotion strategies

·         re-assessment of positioning and identity segmentation in multicultural emerging markets



Emerging Trends in Decision Sciences and Business Operations


Dr. Avinash K. Shrivastava, International Management Institute, Kolkata, West Bengal, India

Dr. Sudhir Rana, Fortune Institute of International Business, New Delhi, India


Recommended Topics (but are not limited)

·         Innovation management, design of products

·         Manufacturing processes

·         Production and logistics systems

·         Information technology

·         Effective use of scarce resources under dynamic/uncertain conditions

·         Decision theory/analysis

·         Decision making problems

·         Probabilistic and stochastic models

·         Manufacturing and operations theory/practice

·         Operations models in services

·         Applications of OR techniques in any domain

·         Modelling, Optimization & Simulation

·         Procurement/supply management strategies/systems, outsourcing

·         Managing supplier development/innovation

·         Purchasing/corporate strategy alignment

·         Global procurement/supply development, selling consortiums

·         [Supplier] performance measures/metrics/communication, benchmarking

·         Green/Sustainable supply management,

·         Sustainable procurement

·         Cost models, evaluating costs/benefits

·         Reengineering procurement processes

·         Inventory/demand/project/risk management

·         Public sector organizations, military establishments

·         Procurement teams/organization, agile procurement/supply systems


1.      Submission Procedure


Researchers and practitioners are invited to submit a 1-page chapter proposal clearly explaining the mission and concerns of his or her proposed chapter to [log in to unmask] and/or [log in to unmask]

2.      Full Book Chapter


Complete chapters are expected to be submitted to [log in to unmask] and/or [log in to unmask] by April 30, 2020.


Ø  A book chapter can have up to 25 pages (up to 10000 words total) in word file only.

Ø  Guidelines on how to prepare the full book chapter will be provided on time.

Ø  All submitted chapters will be reviewed on a double-blind review basis.

Ø  Contributors may also be requested to serve as reviewers for this project, up to two manuscripts.


3.      Publisher


This edited book is scheduled to be published by Routledge: Taylor & Francis Group. For additional information regarding the publisher, please visit This publication is anticipated to be released in 2020 and early 2021.

Please note we are looking for potential reviewers: If you like to help the scholarly community and support this venture as a reviewer please update your details in the form below, it's short and very quick: 



4.      For any further query, you can reach any of the series editors.


Dr. Avinash K. Shrivastava, International Management Institute, Kolkata, West Bengal, India

Email: [log in to unmask] , [log in to unmask]

Mob: +91-9891915372

Dr. Sudhir Rana, Fortune Institute of International Business, New Delhi, India

Email: [log in to unmask] , [log in to unmask]

Mob: +91-8901402131

Thanks and Regards,

Sudhir Rana

Dr. Sudhir Rana, Faculty Marketing Area

Contact Office: 011-47285052 (Direct)
+91-8901402131 (Mobile)

Plot 5, Rao Tula Ram Marg, Vasant Vihar, New Delhi - 110057

Editor, FIIB Business Review (Sage Publishing)

Series Editor: Advances in Emerging Markets and Business Operations, Routledge, Taylor & Francis  
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