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Dear AIBers,


Greetings from FIIB Business Review.

Happy to introduce a special issue recently published by FIIB Business Review on 'Customer Needs and Demand Management' 

We (Myself and Guest Editors) thank all the Authors and Reviewers for their valuable support. Also, we hope that the contributions included in the special issue will make a useful contribution to your ongoing research. 


Table of Contents

Special Issue on Customer Needs and Demand Management in the Global Marketplace: Emerging Management and Marketing Practice

Guest Editor: George Spais | Guest Editor: Hooshang Beheshti | Guest Editor: Sudhir Rana

Editorial

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Special Issue on Customer Needs and Demand Management in the Global Marketplace: Emerging Management and Marketing Practices

George Spais, Hooshang Beheshti, Sudhir Rana
First Published December 22, 2019; pp. 257–258
Abstract
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Perspective

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An Analysis of Emerging Patterns of Consumption in the Age of Globalization and Digitalization

Hamid Yeganeh
First Published November 27, 2019; pp. 259–270
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Case

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Chikki in a New Avatar—Will There be Demand?

Sheenu Jain, Swati Soni
First Published November 22, 2019; pp. 271–276
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Review

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Book Review: Charles W. Chase, Next Generation Demand Management

Jagroop Singh, Avinash K. Shrivastava
First Published December 22, 2019; pp. 277–278
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Research

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Consumer Management in Internet Age: A Study of Indian Car Buyers Digital Communication Adoption by Applying Competing Models

Rekha , Pooja Jain
First Published November 26, 2019; pp. 279–291
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Examining Maslow’s Hierarchy Need Theory in the Social Media Adoption

Sanchita Ghatak, Surabhi Singh
First Published December 22, 2019; pp. 292–302
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Exploring the Influence of Consumer Demographics on Online Purchase Benefits

Suhail Ahmad Bhat, Mushtaq Ahmad Darzi
First Published December 22, 2019; pp. 303–316
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Welcome your submission to FIIB Business Review.  https://in.sagepub.com/en-in/sas/fiib-business-review/journal203492#submission-guidelines 

Thanks and Regards,

Sudhir Rana 







Dr. Sudhir Rana, Faculty Marketing Area

Contact Office: 011-47285052 (Direct)
+91-8901402131 (Mobile)

Plot 5, Rao Tula Ram Marg, Vasant Vihar, New Delhi - 110057


Editor, FIIB Business Review (Sage Publishing)

Series Editor: Advances in Emerging Markets and Business Operations, Routledge, Taylor & Francis  
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