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Dear AIBers, Greetings from FIIB Business Review. Happy to introduce a special issue recently published by FIIB Business Review on 'Customer Needs and Demand Management' We (Myself and Guest Editors) thank all the Authors and Reviewers for their valuable support. Also, we hope that the contributions included in the special issue will make a useful contribution to your ongoing research. Table of Contents Special Issue on Customer Needs and Demand Management in the Global Marketplace: Emerging Management and Marketing Practice Guest Editor: George Spais | Guest Editor: Hooshang Beheshti | Guest Editor: Sudhir Rana Table of Contents (PDF) <https://journals.sagepub.com/action/showTocPdf?volume=8&issue=4&journalCode=fiba> Editorial [image: Free Access] Special Issue on Customer Needs and Demand Management in the Global Marketplace: Emerging Management and Marketing Practices <https://journals.sagepub.com/doi/full/10.1177/2319714519893529> George Spais <https://journals.sagepub.com/toc/fiba/current>, Hooshang Beheshti <https://journals.sagepub.com/toc/fiba/current>, Sudhir Rana <https://journals.sagepub.com/toc/fiba/current> First Published December 22, 2019; pp. 257–258 Abstract <https://journals.sagepub.com/doi/abs/10.1177/2319714519893529> [image: Full Text] <https://journals.sagepub.com/doi/full/10.1177/2319714519893529>[image: PDF Download] <https://journals.sagepub.com/doi/pdf/10.1177/2319714519893529>|[image: Permissions] <https://journals.sagepub.com/servlet/linkout?type=rightslink&url=startPage%3D257%26pageCount%3D2%26author%3DGeorge%2BSpais%252C%2BHooshang%2BBeheshti%252C%2BSudhir%2BRana%26orderBeanReset%3Dtrue%26imprint%3DSAGE%2BPublications%2BIndia%26volumeNum%3D8%26issueNum%3D4%26contentID%3D10.1177%252F2319714519893529%26title%3DSpecial%2BIssue%2Bon%2BCustomer%2BNeeds%2Band%2BDemand%2BManagement%2Bin%2Bthe%2BGlobal%2BMarketplace%253A%2BEmerging%2BManagement%2Band%2BMarketing%2BPractices%26numPages%3D2%26pa%3D%26oa%3Dn%26issn%3D2319-7145%26publisherName%3Dsageuk%26publication%3Dl502%26rpt%3Dn%26endPage%3D258%26publicationDate%3D12%252F01%252F2019> Perspective [image: Free Access] An Analysis of Emerging Patterns of Consumption in the Age of Globalization and Digitalization <https://journals.sagepub.com/doi/full/10.1177/2319714519873748> Hamid Yeganeh <https://journals.sagepub.com/toc/fiba/current> First Published November 27, 2019; pp. 259–270 Abstract <https://journals.sagepub.com/doi/abs/10.1177/2319714519873748> Preview [image: Full Text] <https://journals.sagepub.com/doi/full/10.1177/2319714519873748>[image: PDF Download] <https://journals.sagepub.com/doi/pdf/10.1177/2319714519873748>|[image: Permissions] <https://journals.sagepub.com/servlet/linkout?type=rightslink&url=startPage%3D259%26pageCount%3D12%26author%3DHamid%2BYeganeh%26orderBeanReset%3Dtrue%26imprint%3DSAGE%2BPublications%2BIndia%26volumeNum%3D8%26issueNum%3D4%26contentID%3D10.1177%252F2319714519873748%26title%3DAn%2BAnalysis%2Bof%2BEmerging%2BPatterns%2Bof%2BConsumption%2Bin%2Bthe%2BAge%2Bof%2BGlobalization%2Band%2BDigitalization%26numPages%3D12%26pa%3D%26oa%3Dn%26issn%3D2319-7145%26publisherName%3Dsageuk%26publication%3Dl502%26rpt%3Dn%26endPage%3D270%26publicationDate%3D12%252F01%252F2019> Case [image: Free Access] Chikki in a New Avatar—Will There be Demand? <https://journals.sagepub.com/doi/full/10.1177/2319714519876764> Sheenu Jain <https://journals.sagepub.com/toc/fiba/current> <https://orcid.org/0000-0003-2593-5606>, Swati Soni <https://journals.sagepub.com/toc/fiba/current> First Published November 22, 2019; pp. 271–276 Abstract <https://journals.sagepub.com/doi/abs/10.1177/2319714519876764> Preview [image: Full Text] <https://journals.sagepub.com/doi/full/10.1177/2319714519876764>[image: PDF Download] <https://journals.sagepub.com/doi/pdf/10.1177/2319714519876764>|[image: Permissions] <https://journals.sagepub.com/servlet/linkout?type=rightslink&url=startPage%3D271%26pageCount%3D6%26author%3DSheenu%2BJain%252C%2BSwati%2BSoni%26orderBeanReset%3Dtrue%26imprint%3DSAGE%2BPublications%2BIndia%26volumeNum%3D8%26issueNum%3D4%26contentID%3D10.1177%252F2319714519876764%26title%3DChikki%2Bin%2Ba%2BNew%2BAvatar%25E2%2580%2594Will%2BThere%2Bbe%2BDemand%253F%26numPages%3D6%26pa%3D%26oa%3Dn%26issn%3D2319-7145%26publisherName%3Dsageuk%26publication%3Dl502%26rpt%3Dn%26endPage%3D276%26publicationDate%3D12%252F01%252F2019> Review [image: Free Access] Book Review: Charles W. Chase, *Next Generation Demand Management* <https://journals.sagepub.com/doi/full/10.1177/2319714519892348> Jagroop Singh <https://journals.sagepub.com/toc/fiba/current>, Avinash K. Shrivastava <https://journals.sagepub.com/toc/fiba/current> First Published December 22, 2019; pp. 277–278 Abstract <https://journals.sagepub.com/doi/abs/10.1177/2319714519892348> [image: Full Text] <https://journals.sagepub.com/doi/full/10.1177/2319714519892348>[image: PDF Download] <https://journals.sagepub.com/doi/pdf/10.1177/2319714519892348>|[image: Permissions] <https://journals.sagepub.com/servlet/linkout?type=rightslink&url=startPage%3D277%26pageCount%3D2%26author%3DJagroop%2BSingh%252C%2BAvinash%2BK.%2BShrivastava%26orderBeanReset%3Dtrue%26imprint%3DSAGE%2BPublications%2BIndia%26volumeNum%3D8%26issueNum%3D4%26contentID%3D10.1177%252F2319714519892348%26title%3DBook%2BReview%253A%2BCharles%2BW.%2BChase%252C%2BNext%2BGeneration%2BDemand%2BManagement%26numPages%3D2%26pa%3D%26oa%3Dn%26issn%3D2319-7145%26publisherName%3Dsageuk%26publication%3Dl502%26rpt%3Dn%26endPage%3D278%26publicationDate%3D12%252F01%252F2019> Research [image: Free Access] Consumer Management in Internet Age: A Study of Indian Car Buyers Digital Communication Adoption by Applying Competing Models <https://journals.sagepub.com/doi/full/10.1177/2319714519883107> Rekha <https://journals.sagepub.com/toc/fiba/current> <https://orcid.org/0000-0002-9141-1731>, Pooja Jain <https://journals.sagepub.com/toc/fiba/current> First Published November 26, 2019; pp. 279–291 Abstract <https://journals.sagepub.com/doi/abs/10.1177/2319714519883107> Preview [image: Full Text] <https://journals.sagepub.com/doi/full/10.1177/2319714519883107>[image: PDF Download] <https://journals.sagepub.com/doi/pdf/10.1177/2319714519883107>|[image: Permissions] <https://journals.sagepub.com/servlet/linkout?type=rightslink&url=startPage%3D279%26pageCount%3D13%26author%3DRekha%252C%2BPooja%2BJain%26orderBeanReset%3Dtrue%26imprint%3DSAGE%2BPublications%2BIndia%26volumeNum%3D8%26issueNum%3D4%26contentID%3D10.1177%252F2319714519883107%26title%3DConsumer%2BManagement%2Bin%2BInternet%2BAge%253A%2BA%2BStudy%2Bof%2BIndian%2BCar%2BBuyers%2BDigital%2BCommunication%2BAdoption%2Bby%2BApplying%2BCompeting%2BModels%26numPages%3D13%26pa%3D%26oa%3Dn%26issn%3D2319-7145%26publisherName%3Dsageuk%26publication%3Dl502%26rpt%3Dn%26endPage%3D291%26publicationDate%3D12%252F01%252F2019> [image: Free Access] Examining Maslow’s Hierarchy Need Theory in the Social Media Adoption <https://journals.sagepub.com/doi/full/10.1177/2319714519882830> Sanchita Ghatak <https://journals.sagepub.com/toc/fiba/current>, Surabhi Singh <https://journals.sagepub.com/toc/fiba/current> <https://orcid.org/0000-0002-8565-7348> First Published December 22, 2019; pp. 292–302 Abstract <https://journals.sagepub.com/doi/abs/10.1177/2319714519882830> Preview [image: Full Text] <https://journals.sagepub.com/doi/full/10.1177/2319714519882830>[image: PDF Download] <https://journals.sagepub.com/doi/pdf/10.1177/2319714519882830>|[image: Permissions] <https://journals.sagepub.com/servlet/linkout?type=rightslink&url=startPage%3D292%26pageCount%3D11%26author%3DSanchita%2BGhatak%252C%2BSurabhi%2BSingh%26orderBeanReset%3Dtrue%26imprint%3DSAGE%2BPublications%2BIndia%26volumeNum%3D8%26issueNum%3D4%26contentID%3D10.1177%252F2319714519882830%26title%3DExamining%2BMaslow%25E2%2580%2599s%2BHierarchy%2BNeed%2BTheory%2Bin%2Bthe%2BSocial%2BMedia%2BAdoption%26numPages%3D11%26pa%3D%26oa%3Dn%26issn%3D2319-7145%26publisherName%3Dsageuk%26publication%3Dl502%26rpt%3Dn%26endPage%3D302%26publicationDate%3D12%252F01%252F2019> [image: Free Access] Exploring the Influence of Consumer Demographics on Online Purchase Benefits <https://journals.sagepub.com/doi/full/10.1177/2319714519892109> Suhail Ahmad Bhat <https://journals.sagepub.com/toc/fiba/current> <https://orcid.org/0000-0002-0851-0545>, Mushtaq Ahmad Darzi <https://journals.sagepub.com/toc/fiba/current> First Published December 22, 2019; pp. 303–316 Abstract <https://journals.sagepub.com/doi/abs/10.1177/2319714519892109> Preview [image: Full Text] <https://journals.sagepub.com/doi/full/10.1177/2319714519892109>[image: PDF Download] <https://journals.sagepub.com/doi/pdf/10.1177/2319714519892109>|[image: Permissions] <https://journals.sagepub.com/servlet/linkout?type=rightslink&url=startPage%3D303%26pageCount%3D14%26author%3DSuhail%2BAhmad%2BBhat%252C%2BMushtaq%2BAhmad%2BDarzi%26orderBeanReset%3Dtrue%26imprint%3DSAGE%2BPublications%2BIndia%26volumeNum%3D8%26issueNum%3D4%26contentID%3D10.1177%252F2319714519892109%26title%3DExploring%2Bthe%2BInfluence%2Bof%2BConsumer%2BDemographics%2Bon%2BOnline%2BPurchase%2BBenefits%26numPages%3D14%26pa%3D%26oa%3Dn%26issn%3D2319-7145%26publisherName%3Dsageuk%26publication%3Dl502%26rpt%3Dn%26endPage%3D316%26publicationDate%3D12%252F01%252F2019> Welcome your submission to FIIB Business Review. https://in.sagepub.com/en-in/sas/fiib-business-review/journal203492#submission-guidelines Thanks and Regards, Sudhir Rana *Dr. Sudhir Rana*, *Faculty Marketing Area* Contact Office: 011-47285052 (Direct) +91-8901402131 (Mobile) Plot 5, Rao Tula Ram Marg, Vasant Vihar, New Delhi - 110057 Linkedin <https://www.linkedin.com/company/fortune-institute-of-international-business>| Facebook <https://www.facebook.com/FIIBIndia>| YouTube| <https://www.youtube.com/user/FIIBindia> Instagram <https://www.instagram.com/fiibindia/> *Editor*, FIIB Business Review (Sage Publishing) *https://us.sagepub.com/en-us/nam/fiib-business-review/journal203492 <https://us.sagepub.com/en-us/nam/fiib-business-review/journal203492>* *Series Editor**: Advances in Emerging Markets and Business Operations, Routledge, Taylor & **Francis* https://www.researchgate.net/profile/Dr_Sudhir_Rana Alternate E-mail: *[log in to unmask] <[log in to unmask]>* ____ AIB-L is brought to you by the Academy of International Business. 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