Can this be run over the AIB Listserve? Call for End-of-chapter illustrative cases for our 4th edition textbook, Strategic Marketing: Creating Competitive Advantage from Oxford University Press. We would like the end of chapter cases to be somewhere in the 2500-5000 word range. We would need them to have a series of say 4-6 questions associated with the case, and we would need teaching notes. We need the case no later than February 15th if that is possible. Here is the list of the chapters involved, so it would need to fit with the focus of the chapter for illustrative purposes: 1. Strategy Blueprint, Analysis and Perspectives 2. Environmental and Internal Analysis: Market Information and Intelligence 3. Strategic Marketing Decisions, Choices, and Mistakes 4. Segmentation, Targeting and Positioning Strategies 5. Branding Strategies 6. Relational and Sustainability Strategies 7. Product Innovation and Development Strategies 8. Service Marketing Strategies 9. Pricing and Distribution Strategies 10. Marketing Communication Strategies 11. Social and Ethical Strategies 12. Strategy Implementation, Control and Metrics Please send cases to my attention at [log in to unmask]<mailto:[log in to unmask]>. John B. Ford, Ph.D. Editor-in-Chief, Journal of Advertising Research Associate Editor (Advertising), Journal of Business Research Distinguished Fellow, Academy of Marketing Science Director, Ph.D. Program in Business Administration Professor of Marketing and International Business, Eminent Scholar and Haislip-Rohrer Fellow Strome College of Business Old Dominion University 2117 Constant Hall Norfolk, VA 23529 tel. (757) 683-3587 (Office) (757) 683-3557 (Department) (757) 408-8358 (Cell) FAX (757) 683-3258 E-Mail: [log in to unmask]<mailto:[log in to unmask]> New Webpage: https://fs.wp.odu.edu/jbford/index/ JAR Website: www.journalofadvertisingresearch.com<https://nam03.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.journalofadvertisingresearch.com%2F&data=02%7C01%7Cjbford%40odu.edu%7C3b40415e467746134a5108d6bf2596fb%7C48bf86e811a24b8a8cb368d8be2227f3%7C0%7C0%7C636906565538765815&sdata=TfKJjTh0TgTB34GCjP8%2BR9bOEG9pA6AWNkmnggN1nGw%3D&reserved=0> Ph.D. Program Home page: http://www.odu.edu/business/academics/graduate/scb-phd/program/ ____ AIB-L is brought to you by the Academy of International Business. For information: http://aib.msu.edu/community/aib-l.asp To post message: [log in to unmask] For assistance: [log in to unmask] AIB-L is a moderated list.