It is worth noting that hundreds of research papers have been published using the same old theories, measures and methods. Ideally, researchers should look for new and novel ideas theories, measures and methods that can serve as a platform for future research, instead of using the same old stuff in a recycled and replete way. Theory building papers and Systematic Review studies serve as base/platform/lens for future research as they identify research gaps and suggest exciting new directions for a given field of research, many times with reference to Methodology, Constructs/Variables, Theory and Contexts. Theoretical models developed as part of Review studies can be used by researchers and practitioners as typologies/ base/ lens in their empirical research. They would be great addition to the literature.
This is a call for such articles that would serve as base/lens/platform for future research. Please avoid submitting articles which do not have Newness and Novelty.
We propose to consider 6 different types of REVIEW Papers (See below) in all subject areas of business and management covered by the journal and related to the Asia pacific region, ie Strategy, Marketing, Human Resource Management, International Business, Leadership, etc. These types are outlined at the end with examples to learn about the structure, purpose and method followed to be considered, used and referenced. Questions can be addressed to Professor Justin Paul.
Type 1: Framework Based Review
Paul, J., & Benito, G. R. (2018). A review of research on outward foreign direct investment from emerging countries, including China: what do we know, how do we know and where should we be heading? Asia Pacific Business Review, 24(1), 90-115 (ADO Framework)
https://www.tandfonline.com/doi/abs/10.1080/13602381.2017.1357316
Paul, J., & Rosado-Serrano, A. (2019). Gradual Internationalization vs Born-Global/International new venture models: A review and research agenda. International Marketing Review. (TCCM Framework)
https://www.emerald.com/insight/content/doi/10.1108/IMR-10-2018-0280/full/html
Type 2: Review of a Theory in a Specific Field
Gilal et.al (2018). The role of self-determination theory in marketing science: An integrative review and agenda for research. European Management Journal. https://doi.org/10.1016/j.emj.2018.10.004
Type 3: Theme-Based Systematic Literature Reviews with Directions for Future Research
Kumar, A, Paul, J & Unnithan, A (2019). Masstige Marketing: A Review, Synthesis and Research Agenda. Journal of Business Research
https://doi.org/10.1016/j.jbusres.2019.09.030
Hao, A., et. al. (2019), Two decades of research on nation branding: a review and future research agenda. International Marketing Review
https://doi.org/10.1108/IMR-01-2019-0028
Rosado-Serrano, A., Paul, J. & Dikova, D (2018). International franchising: A literature review and research agenda. Journal of Business Research, 85, 238-257 https://www.sciencedirect.com/science/article/pii/S0148296317305520
Rana, J., & Paul, J. (2017). Consumer Behavior and purchase intention for organic food: A review and research agenda. Journal of Retailing and Consumer Services, 38, 157-165
https://www.sciencedirect.com/science/article/pii/S0969698917301078
Paul, J., Parthasarathy, S., & Gupta, P. (2017). Exporting challenges of SMEs: A review and future research agenda. Journal of world business, 52(3), 327-342
https://www.sciencedirect.com/science/article/pii/S1090951617300366
Kahiya, E. T. (2018). Five decades of research on export barriers: Review and future directions. International Business Review
https://www.sciencedirect.com/science/article/pii/S0969593117303141
Type 4: Review Aiming for Theory/ Theoretical Model/Framework Development
(These are types of the Review articles published in Academy of Management Review & Academy of Marketing Science Review)
Paul, J., & Mas, E. (2019). Toward a 7-P framework for international marketing. Journal of Strategic Marketing,1-21
https://doi.org/10.1080/0965254X.2019.1569111
Paul, J. (2019), Marketing in emerging markets: a review, theoretical synthesis and extension. International Journal of Emerging Markets
https://doi.org/10.1108/IJOEM-04-2017-0130
Type 5: Structured Review Focusing on Methods, Constructs, Context and Theories
Canabal, A., & White III, G. O. (2008). Entry mode research: Past and future. International Business Review, 17(3), 267-284.
https://www.sciencedirect.com/science/article/pii/S0969593108000036
Paul, J., & Singh, G. (2017). The 45 years of foreign direct investment research: Approaches, advances and analytical areas. The World Economy, 40(11), 2512-2527
https://onlinelibrary.wiley.com/doi/full/10.1111/twec.12502
Type 6: Bibliometric Analysis Review
Randhawa, K., Wilden, R., & Hohberger, J. (2016). A bibliometric review of open innovation: Setting a research agenda. Journal of Product Innovation Management, 33(6), 750-772
https://onlinelibrary.wiley.com/doi/10.1111/jpim.12312
