Edited by Justin Paul (Professor, University of Puerto Rico, USA & Distinguished Vis Scholar- IIM-K). Email: [log in to unmask], [log in to unmask]), Altaf Merchant (University of Washington, USA. Email: [log in to unmask]), Yogesh Dwivedi (Swansea University, England. Email: [log in to unmask]), and Gregory Rose (University of Washington, USA. Email: [log in to unmask])
One of the important purposes of this special review issue is to provide ideas and directions for budding research to undertake novel research, instead of doing replete and recycled types of research. Challenges emerge when research does not link systematically to the underlying body of knowledge. Thus, it is important in the design of new research for the researcher to have a state-of-the-art understanding of research findings (e.g., empirical generalizations) from the topical domain. High quality, thematic review papers, bibliographic, and meta-analyses can provide this state-of-the-art understanding to scholars and thus play an important role in a discipline’s progress (Frank & Hatak, 2004; Jones & Gatrell, 2014; Palmatier, Houston & Hullund, 2018). We encourage scholars to review and synthesize widely used theories, contexts and methods in their articles. The objective of such reviews should be to identify research gaps and develop agendas for future research.
It was noted that there is a paucity of thematic review articles and bibliographic studies in the area of Marketing and International Business (Palmatier et.al, 2018; Paul, 2017; Keupp & Gassmann, 2009). Therefore, it was decided to focus on these two areas for this special issue. We will publish three types of papers in this special issue.
Type 1: Thematic literature reviews
Rosado-Serrano, A., Paul, J. & Dikova, D (2018). International franchising: A literature review and research agenda. Journal of Business Research, 85, 238-257.
Zahra, S. A., & George, G. (2002). Absorptive capacity: A review, reconceptualization, and extension. Academy of Management Review, 27(2), 185-203.
Type 2: Bibliographic analyses
Ford, J. B., & Merchant, A. (2008). A ten-year retrospective of advertising research productivity, 1997-2006. Journal of Advertising, 37(3), 69-94.
Luo, Y., & Zhang, H. (2016). Emerging market MNEs: Qualitative review and theoretical directions. Journal of International Management, 22(4), 333-350.
Paul, J., & Singh, G. (2017). The 45 years of foreign direct investment research: Approaches, advances and analytical areas. The World Economy, 40(11), 2512-2527.
Type 3: Meta-analyses
Leonidou, L. C., Katsikeas, C. S., & Samiee, S. (2002). Marketing strategy determinants of export performance: A meta-analysis. Journal of Business Research, 55(1), 51-67.
Dwivedi, Y. K., Rana, N. P., Jeyaraj, A., Clement, M., & Williams, M. D. (2017). Re-examining the unified theory of acceptance and use of technology (UTAUT): Towards a revised theoretical model. Information Systems Frontiers, 1-16.
Knoll, J., & Matthes, J. (2017). The effectiveness of celebrity endorsements: A meta-analysis. Journal of the Academy of Marketing Science, 45(1), 55-75.
We have broad domain of Marketing and International Business to be reviewed. Areas of investigation might include (but are not limited to):
Services marketing, including retailing
Digital and social media marketing
Industrial marketing, including B 2 B marketing
Product and promotion management
Digital and interactive marketing
Theories in marketing
Methods of research in marketing
International Business domain
Foreign market entry strategies such licensing , joint ventures and subsidiaries
Qualitative research in international business
Empirical research in international business
Scale development and measurement issues
We seek reviews using any applicable methodologies, ranging from qualitative synthesis of research findings to quantitative meta-analysis. Qualitative reviews should focus on review of widely used methods, review of theories used in a specified field of research/ theme, review of contexts studied in the past etc. instead of focusing on the bibliometric aspects of authors and their affiliations.
Papers maybe submitted on the JBR portal (ees.elsevier.com/JBR) between Jan 1, 2020 and March 1, 2020. Please select article type “SI: MKTG / IB REVIEW ARTICLES” when submitting.
Frank, H. and Hatak, I. (2014). Doing a research literature review. In Fayolle, A. & Wright, M. (eds.), How to Get Published in the Best Entrepreneurship Journals. Chentelham: Edward-Elgar.
Jones, O., & Gatrell, C. (2014). Editorial: The future of writing and reviewing for IJMR. International Journal of Management Reviews, 16(3), 249-264.
Keupp, M. M., and O. Gassmann. (2009). The Past and the Future of International Entrepreneurship: A Review and Suggestions for Developing the Field. Journal of Management 35 (3), 600–633.
Palmatier, R. W., Houston, M. B., & Hulland, J. (2018). Review articles: purpose, process, and structure. Journal of Academy of Marketing Science, 46(1), 1-5.
Paul, J. (2017) From the Guest Editor, The International Trade Journal, 31(5), 399-401.