Dear Colleagues,
As the Managing guest Editor, on behalf of co-editors, It's my pleasure to
share this
Call for Special Issue- Systematic Review Papers, Journal of Business
Research, IF 4.1
 Deadline: 1st March, 2020 (Submissions begin from 1st January, 2020).
(See below)

Best Regards,

Managing Guest Editor-
Journal of Busi Research

Associate Editor- European Management Journal
,  SIJ
, IJ of EM
Former Faculty member- Uni of Washington
Author: Export-Import Management Oxford University Press
ResearchGate <>
Google Scholar

Select Publications:
Masstige Marketing: A Review and Synthesis, J of Bus Research
Masstige Model and Measure for Brand Management

7-P Framework for Internationalization

CPP Model for Internationalization

Thematic Literature Reviews, Bibliographic, and Meta-Analyses in Marketing
and International Business

Edited by  Justin Paul (Professor, University of Puerto Rico, USA &
Distinguished Vis Scholar- IIM-K). Email: [log in to unmask],
[log in to unmask]), Altaf Merchant (University of Washington, USA. Email:
[log in to unmask]), Yogesh Dwivedi (Swansea University, England. Email:
[log in to unmask]), and Gregory Rose (University of Washington,
USA. Email: [log in to unmask])

One of the important purposes of this special review issue is to provide
ideas and directions for budding research to undertake novel research,
instead of doing replete and recycled types of research. Challenges emerge
when research does not link systematically to the underlying body of
knowledge. Thus, it is important in the design of new research for the
researcher to have a state-of-the-art understanding of research findings
(e.g., empirical generalizations) from the topical domain. High quality,
thematic review papers, bibliographic, and meta-analyses can provide this
state-of-the-art understanding to scholars and thus play an important role
in a discipline’s progress (Frank & Hatak, 2004; Jones & Gatrell, 2014;
Palmatier, Houston & Hullund, 2018).  We encourage scholars to review and
synthesize widely used theories, contexts and methods in their articles.
The objective of such reviews should be to identify research gaps and
develop agendas for future research.

It was noted that there is a paucity of thematic review articles and
bibliographic studies in the area of Marketing and International Business
(Palmatier, 2018; Paul, 2017; Keupp & Gassmann, 2009). Therefore, it
was decided to focus on these two areas for this special issue. We will
publish three types of papers in this special issue.

Type 1:  Thematic literature reviews


Rosado-Serrano, A., Paul, J. & Dikova, D (2018). International franchising:
A literature review and research agenda. Journal of Business Research, 85,

Zahra, S. A., & George, G. (2002). Absorptive capacity: A review,
reconceptualization, and extension. Academy of Management Review, 27(2),

Type 2: Bibliographic analyses


Ford, J. B., & Merchant, A. (2008). A ten-year retrospective of advertising
research productivity, 1997-2006. Journal of Advertising, 37(3), 69-94.

Luo, Y., & Zhang, H. (2016). Emerging market MNEs: Qualitative review and
theoretical directions. Journal of International Management, 22(4), 333-350.

Paul, J., & Singh, G. (2017). The 45 years of foreign direct investment
research: Approaches, advances and analytical areas. The World Economy, 40(11),

Type 3:  Meta-analyses


Leonidou, L. C., Katsikeas, C. S., & Samiee, S. (2002). Marketing strategy
determinants of export performance: A meta-analysis. Journal of Business
Research, 55(1), 51-67.

Dwivedi, Y. K., Rana, N. P., Jeyaraj, A., Clement, M., & Williams, M. D.
(2017). Re-examining the unified theory of acceptance and use of technology
(UTAUT): Towards a revised theoretical model. Information Systems Frontiers,

Knoll, J., & Matthes, J. (2017). The effectiveness of celebrity
endorsements: A meta-analysis. Journal of the Academy of Marketing
Science, 45(1),

We have broad domain of Marketing and International Business to be
reviewed. Areas of investigation might include (but are not limited to):

Marketing Domain

Services marketing, including retailing

Brand management

Consumer behavior

Digital and social media marketing

Industrial marketing, including B 2 B marketing

International marketing

Product and promotion management

Luxury marketing


Digital and interactive marketing

Theories in marketing

Methods of research in marketing

International Business domain

Global strategy

International entrepreneurship

Export-Import management

Foreign market entry strategies such licensing , joint ventures and

Internationalization models

Cross-cultural management

Qualitative research in international business

Empirical research in international business

Scale development and measurement issues

We seek reviews using any applicable methodologies, ranging from
qualitative synthesis of research findings to quantitative meta-analysis.
Qualitative reviews should focus on review of widely used methods, review
of theories used in a specified field of research/ theme, review of
contexts studied in the past etc. instead of focusing on the bibliometric
aspects of authors and their affiliations.

*Papers maybe submitted on the JBR portal (
<>) between Jan 1, 2020 and March 1, 2020.
Please select article type **“SI: **MKTG / IB REVIEW ARTICLES” when


Frank, H. and Hatak, I. (2014). Doing a research literature review. In
Fayolle, A. & Wright, M. (eds.), How to Get Published in the Best
Entrepreneurship Journals. Chentelham: Edward-Elgar.

Jones, O., & Gatrell, C. (2014). Editorial: The future of writing and
reviewing for IJMR. International Journal of Management Reviews, 16(3),

Keupp, M. M., and O. Gassmann. (2009). The Past and the Future of
International Entrepreneurship: A Review and Suggestions for Developing the
Field.  Journal of Management 35 (3), 600–633.

Palmatier, R. W., Houston, M. B., & Hulland, J. (2018). Review articles:
purpose, process, and structure. Journal of Academy of Marketing Science,
46(1), 1-5.

Paul, J. (2017) From the Guest Editor, The International Trade Journal
, 31(5), 399-401.

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