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The CERALE-EGADE Business School 2020 Conference seeks to provide a space for dialogue and learning between researchers and business leaders, and to go beyond academic frontiers and contribute to the strategic approaches of economic, institutional and social stakeholders on both continents.

New technological, managerial and social dynamics for a sustainable Europe-Americas relationship



This central theme will highlight the impact of new technologies on organisations (factory of the future, Industry 4.0, artificial intelligence and big data, etc.), on markets and on consumer trends (the transition from a possessive economy to a participative economy), in addition to their effects on the social, solidarity-based and inclusive economy.



Academic sessions


1. Back to black? Intercultural management in an increasingly uncertain global economy

2. International dynamics

3. Finance and macroeconomics

4. Entrepreneurship

5. Leadership and Governance: Back to a Contextualized Future!

6. Management of family-run businesses

7. Social innovation and sustainability

8. Conscious marketing and retail

9. Public policy, public management and public services in the digital age

10. Global and local value chains

11. Ecosystems of innovation: main managerial and strategic approaches, challenges and opportunities for evolution





Proposals can be written in Spanish, English, French or Portuguese.



1000 words maximum


Deadline for receiving abstracts

January 31, 2020


Announcement of the results by the Scientific Committee:

March 15, 2020 


To send abstracts and see instructions, EasyChair:

More information: 





José  Ernesto Amorós, Ph.D.
Professor and Ph.D. programs director.

EGADE Business School 
Tecnológico de Monterrey



Tel. Campus Santa Fe +52 (55) 9177 8000 Ext. 7997


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