*"Strategic Management of Intellectual Property in Business Organizations:
Value, Use and Risks"*

*19th November 2019 at the University of Milano-Bicocca, Piazza dell’Ateneo
Nuovo, 1, Milan (Italy).*
SAVE THE DATE for the 2019 I3PM Meets Academia conference


*Peter Bittner, International Institute for Intellectual Property
Management (I3PM)Bent Lundsager, Zacco, Copenhagen, DenmarkSalvatore
Torrisi, University of Milano-Bicocca, Italy*

On 19th November 2019 The Department of Economics, Management and
Statistics (DEMS) of the University of Milano-Bicocca, will host the* 2019
I3PM Meets Academia Conference* in cooperation with the International
Institute for Intellectual Property Management (I3PM). The conference is
sponsored by Zacco and supported by the European Policy for Intellectual
Property Association (EPIP) and the Center for European Studies (CefES),
University of Milano-Bicocca.

The conference aims at providing a forum where academics interested in the
economics and management of innovation and IP managers can discuss topics
that are of critical importance for research as well as business practice.
Although IP protection is crucially important for a firm’s competitive
advantage, especially in technology sectors, many firms do not invest in
the protection of their intellectual property and even firms that spend
money in legal protection (e.g. patents) show a limited capacity to create
and extract valuable from their investment. This problem is due to a
limited attention and effort to integrate IP management with competitive
strategy and often results in IP functions of a company being considered by
top management as cost centers rather than value adding functions. To
increase the firms’ awareness and attention to the strategic potential of
IP scholars and business practitioners have to demonstrate the value added
of legal protection of intellectual property and the conditions that affect
such value.

Investment in legal protection like patents can improve the negotiation
power of a company vs. other IP owners in potential infringement situations
to get access to third party IP under reasonable terms, thus improving the
company’s freedom to operate. At the same time, patenting does not
eliminate the risk of infringement and litigation, which contributes to
explain the reluctance of some firms to patent. Understanding the nature
and sources of risks associated with patenting as a basis for finding
solutions to mitigate such risks is a topic addressed by this conference.

We aim to bring about much interaction among speakers from academia and
industry and amongst participants. We strive to continue along the tracks
laid out at previous successful I3PM conferences in Strasbourg and

Prominent speakers from academia who have already confirmed are

   - Martin Bader, University of Ingolstadt
   - Georg von Graevenitz, School of Business and Management, Queen Mary
   University of London
   - Stuart Graham, Scheller College of Business, Georgia Institute of
   Technology, Atlanta
   - Massimiliano Granieri, University of Brescia
   - Bruno van Pottelsberghe, Solvay Brussels School of Economics and
   Management, Université Libre de Bruxelles
   - Nicola Searle, Goldsmiths, University of London
   - Tetsuo Wada, Gakushuin University, Tokyo.

Prominent speakers from industry who have already confirmed are:

   - Alexandra Cordes, SAP SE
   - Claire F. Danielsson, Copenhagen Economics
   - Sergio Lasca, Pirelli
   - Donal O'Connell, Chawton Innovation Services
   - Torsten Pfeifer, Ericsson
   - Charles Roger, France Brevets
   - Stephanie van Wermeskerken, Philips

The *program *and the *registration form* for the conference are available
on the following website: (early registration deadline *3rd
Nov 2019*).

Lorena M. D'Agostino, PhD
Assistant Professor
Department of Economics, Management and Statistics
Università degli Studi di Milano-Bicocca
Via Bicocca degli Arcimboldi, 8
20126 Milano, Italy
Tel.: +39-02-64483249
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