AMA Global Marketing SIG Conference


May 18-21, 2020

Taormina Congress Palace 

Taormina, Sicily, Italy


"Global Marketing in a Diversified Industrial Economy"


Submission Deadline: November 1, 2019


Sponsored by Global Marketing SIG


Conference Co-Chairs

Goksel Yalcinkaya, Magnus Hultman, Stavroula Spyropoulou, Costas Katsikeas


Doctoral Consortium Co-Chairs

Kelly Hewett, Costas Leonidou, Annie Cui, Peter Magnusson


The 2020 AMA Global Marketing SIG (GMSIG) conference will continue to reflect the achievements, challenges, and development of the field of Global Marketing through academic paper presentations, interactive poster sessions, doctoral consortium, academic keynotes and panel discussions on key themes. The conference aims to provide all participants with opportunities to hear, think and contribute creatively to the continuing formation of the global marketing field. This year’s theme is intended to encourage global marketing researchers to discuss how the industrial structure of countries shapes up their global business and marketing tactics.


Throughout its history, GMSIG has accepted papers from a range of marketing sub-fields with a global touch, including consumer behavior, relationship marketing, inter-organizational, new product development and innovation, marketing research, retailing and services, marketing strategy, brand management, marketing communication, sustainability and corporate social responsibility, export/import management, supply chain, market entry/exit, and entrepreneurial marketing. The conference welcomes all authors who are interested in managerial, policy and social issues related to global marketing.


Conference Venue


One of Italy's most historic holiday destinations, Taormina is a picturesque small town perched on a slope high above the Ionian Sea on the eastern coast of Sicily. Close to the site of one of the earliest colonies founded by the Ancient Greeks in Sicily, Taormina became a thriving Greek and then Roman town. The size and elegance of the town cathedral and many of its buildings are evidence of Taormina's moderate prosperity over the centuries. By the end of the 19th century, this picturesque and ancient town was already on the tourist trail, with famous visitors including Oscar Wilde, Richard Wagner, and Tsar Nicholas II. Over the last decades, travelers have come for the views, the ancient ruins, the seaside, the town's film festival, an outdoor theatre season, the fine food and more.


Conference Highlights

  1. Journal of International Marketing Special Issue – A JIM special issue devoted to research presented at the conference will be published. Authors of presented papers are welcome to submit their work for possible publication in this special issue of the Journal of International Marketing.
  2. Doctoral Consortium – We invite doctoral students with a focus at the intersection of marketing and international business to participate. The Consortium will provide a unique opportunity for doctoral students to further develop their research ideas, to learn about the challenges of conducting international marketing research and building a successful academic career in this field, and to broaden their professional network.


  1. Unique Cultural Experience – Taormina is one of the most charming historical towns in the world, with its uninterrupted views of Mount Etna and the Ionian coast, known for the well-preserved antique ruins and its omnipresent cosmopolitan imprint. Over the centuries, the town has been considered a natural fortress of great strategic and political importance on the eastern coast of Sicily. Evidence of Taormina’s role as a fortified town can be seen in the walls surrounding the ancient areas of the town.


  1. Network with the World’s Leading International Marketing Scholars  The conference program will be designed to maximize professional development and networking opportunities. Several of the world’s leading thinkers in international marketing have confirmed their intentions to participate in the conference.


Conference Tracks and Track Chairs


All conference submissions need to be categorized into one of the thematic tracks available below. Each submission must be submitted to only one track. Please select the track closest to your paper from the list below:


Cross-cultural Consumer Behaviour


Export and Import Management


Firm Internationalization, Market Entry, and Market Exit


Global Brand Management


Global Consumer Research


Global Entrepreneurship


Global Ethics, Sustainability, and Corporate Social Responsibility


Global Innovation and New Product Development


Global Marketing Communications


Global Marketing Research, Big Data, and Analytics


Global Marketing Strategy


Global Relationship Marketing and Channel Management


Global Retailing, Services, and E-Commerce


Global Supply Chain


Special Session Proposals


Doctoral Consortium


The Doctoral Consortium is a workshop for Ph.D. students from all over the world and will take place prior to the opening reception on May 18, 2020.

This Consortium will provide an opportunity for Ph.D. students with an interest in international and cross-cultural marketing (broadly defined) to further develop their research ideas, to learn about the challenges of conducting research in international marketing and building a successful academic career in this field. In addition, students will be able to broaden their professional networks in the area.

The goal of the Consortium will be to provide a supportive discussion among doctoral students and the participating faculty on topics such as:

In addition, students will have the opportunity to receive feedback on their current research projects submitted to the conference as well as ideas and guidance for their future research agenda.

The Consortium will consist of a combination of panel discussions with leading scholars in the field, focusing on the topics listed above and small group discussions in which students will share their current projects and receive feedback/guidance. With the goal of facilitating a constructive dialog, the ideal candidates for the Consortium are doctoral students in international marketing or business who are focusing on developing their research agenda.


Students should apply via the EasyChair conference management system. Please include:

  1. A letter stating your stage in the Ph.D. program and research interests.
  2. Abstract of a current research project focused on international marketing (not to exceed 1 page, single-spaced). Please include the title, author information, abstract, keywords, and research summary. Diagrams, tables, and references should be provided at the end of the document but these do not count towards the 1-page limit. The abstract should succinctly cover the research question, theoretical background, the proposed research design, and intended contribution.

NOTE: If any candidates have already submitted papers to the conference via one of the tracks, simply state in the letter the title of the submission and the track to which it was submitted. In these cases, it is not necessary to submit a separate abstract in order to apply. Please combine both parts of your application into one file.


A limited number of travel stipends will be available for consortium participants. Please note on your application your need for a travel stipend. The submission deadline is November 1, 2019. 

Important Dates


Conference Co-Chairs


Goksel Yalcinkaya

Professor of Marketing

Peter T. Paul College of Business and Economics

University of New Hampshire

Email: [log in to unmask] 


Magnus Hultman

Associate Professor of Marketing

Leeds University Business School

University of Leeds

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Stavroula Spyropoulou

Professor of Marketing

Leeds University Business School

University of Leeds

Email: [log in to unmask]


Costas Katsikeas

Arnold Ziff Research Chair and Professor of Marketing & International Management

Leeds University Business School

University of Leeds

Email: [log in to unmask]


Doctoral Consortium Co-Chairs


Kelly Hewett

Associate Professor of Marketing

Haslem College of Business

University of Tennessee

Email: [log in to unmask]



Costas Leonidou

Professor of Marketing

Leeds University Business School

University of Leeds

Email: [log in to unmask]


Annie Cui

Associate Professor of Marketing

College of Business and Economics

West Virginia University

Email: [log in to unmask]

Peter Magnusson

Associate Professor of International Marketing

Bennett Fellow of International Business

University of Alabama

Email: [log in to unmask]



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