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AMA Global Marketing SIG Conference

https://t.ly/kDLwD

May 18-21, 2020

Taormina Congress Palace

Taormina, Sicily, Italy

"Global Marketing in a Diversified Industrial Economy"

Submission Deadline: November 1, 2019

Sponsored by Global Marketing SIG

Conference Co-Chairs

Goksel Yalcinkaya, Magnus Hultman, Stavroula Spyropoulou, Costas Katsikeas

Doctoral Consortium Co-Chairs

Kelly Hewett, Costas Leonidou, Annie Cui, Peter Magnusson

The 2020 AMA Global Marketing SIG (GMSIG) conference will continue to reflect the achievements, challenges, and development of the field of Global Marketing through academic paper presentations, interactive poster sessions, doctoral consortium, academic keynotes and panel discussions on key themes. The conference aims to provide all participants with opportunities to hear, think and contribute creatively to the continuing formation of the global marketing field. This year’s theme is intended to encourage global marketing researchers to discuss how the industrial structure of countries shapes up their global business and marketing tactics.

Throughout its history, GMSIG has accepted papers from a range of marketing sub-fields with a global touch, including consumer behavior, relationship marketing, inter-organizational, new product development and innovation, marketing research, retailing and services, marketing strategy, brand management, marketing communication, sustainability and corporate social responsibility, export/import management, supply chain, market entry/exit, and entrepreneurial marketing. The conference welcomes all authors who are interested in managerial, policy and social issues related to global marketing.

Conference Venue

One of Italy's most historic holiday destinations, Taormina is a picturesque small town perched on a slope high above the Ionian Sea on the eastern coast of Sicily. Close to the site of one of the earliest colonies founded by the Ancient Greeks in Sicily, Taormina became a thriving Greek and then Roman town. The size and elegance of the town cathedral and many of its buildings are evidence of Taormina's moderate prosperity over the centuries. By the end of the 19th century, this picturesque and ancient town was already on the tourist trail, with famous visitors including Oscar Wilde, Richard Wagner, and Tsar Nicholas II. Over the last decades, travelers have come for the views, the ancient ruins, the seaside, the town's film festival, an outdoor theatre season, the fine food and more.

Conference Highlights

Journal of International Marketing Special Issue – A JIM special issue devoted to research presented at the conference will be published. Authors of presented papers are welcome to submit their work for possible publication in this special issue of the Journal of International Marketing.
Doctoral Consortium – We invite doctoral students with a focus at the intersection of marketing and international business to participate. The Consortium will provide a unique opportunity for doctoral students to further develop their research ideas, to learn about the challenges of conducting international marketing research and building a successful academic career in this field, and to broaden their professional network.

Unique Cultural Experience – Taormina is one of the most charming historical towns in the world, with its uninterrupted views of Mount Etna and the Ionian coast, known for the well-preserved antique ruins and its omnipresent cosmopolitan imprint. Over the centuries, the town has been considered a natural fortress of great strategic and political importance on the eastern coast of Sicily. Evidence of Taormina’s role as a fortified town can be seen in the walls surrounding the ancient areas of the town.

Network with the World’s Leading International Marketing Scholars – The conference program will be designed to maximize professional development and networking opportunities. Several of the world’s leading thinkers in international marketing have confirmed their intentions to participate in the conference.

Conference Tracks and Track Chairs

All conference submissions need to be categorized into one of the thematic tracks available below. Each submission must be submitted to only one track. Please select the track closest to your paper from the list below:

Cross-cultural Consumer Behaviour

Stan Westjohn, University of Alabama, [log in to unmask]
Aristeidis Theotokis, University of Leeds, [log in to unmask]

Export and Import Management

Claude Obadia, ESCE Paris, [log in to unmask]
Ana Lisboa, Instituto Politécnico de Leiria, [log in to unmask]

Firm Internationalization, Market Entry, and Market Exit

Olli Kuivalainen, University of Manchester, [log in to unmask]
Carlos M.P. Sousa, Molde University College, [log in to unmask]

Global Brand Management

Aysegul Ozsomer, Koc University, [log in to unmask]
Cem Bahadir, University of North Carolina at Greensboro, [log in to unmask]

Global Consumer Research

Katharina Zeugner-Roth, IÉSEG School of Management, [log in to unmask]
Fabian Bartsch, IESEG School of Management, [log in to unmask]

Global Entrepreneurship

Anne Souchon, Loughborough University, [log in to unmask]
Can Uslay, Rutgers University, [log in to unmask]

Global Ethics, Sustainability, and Corporate Social Responsibility

Nicholas Paparoidamis, Leonard de Vinci Business School, [log in to unmask]
Athina Zeriti, University of East Anglia, [log in to unmask]

Global Innovation and New Product Development

Narongsak (Tek) Thongpapanl, Brock University, [log in to unmask]
Janell Townsend, Oakland University, [log in to unmask]

Global Marketing Communications

Charlie Hofacker, Florida State University, [log in to unmask]
Anastasia Stathopoulou, International University of Monaco, [log in to unmask]

Global Marketing Research, Big Data, and Analytics

Denish Shah, Georgia State University, [log in to unmask]
Yeyi Liu, University of Leeds, [log in to unmask]

Global Marketing Strategy

Annette Popp Tower, Clemson University, [log in to unmask]
Ahmet Kirca, Michigan State University, [log in to unmask]

Global Relationship Marketing and Channel Management

Pejvak Oghazi, Södertörn University, [log in to unmask]
Dionysis Skarmeas, Athens University of Business and Economics, [log in to unmask]

Global Retailing, Services, and E-Commerce

Gary Gregory, University of New South Wales, [log in to unmask]
Abhijit Guha, University of South Carolina, [log in to unmask]

Global Supply Chain

Daekwan Kim, Florida State University, [log in to unmask]
Matthew Robson, Cardiff University, [log in to unmask]

Special Session Proposals

Giuseppe Musarra , University of Leeds, [log in to unmask]

Doctoral Consortium

The Doctoral Consortium is a workshop for Ph.D. students from all over the world and will take place prior to the opening reception on May 18, 2020.

This Consortium will provide an opportunity for Ph.D. students with an interest in international and cross-cultural marketing (broadly defined) to further develop their research ideas, to learn about the challenges of conducting research in international marketing and building a successful academic career in this field. In addition, students will be able to broaden their professional networks in the area.

The goal of the Consortium will be to provide a supportive discussion among doctoral students and the participating faculty on topics such as:

Trends in international marketing research;
Challenges in carrying out high-impact international marketing research aimed at top journals;
Managing the dissertation and the job search process; and
Starting an academic career.

In addition, students will have the opportunity to receive feedback on their current research projects submitted to the conference as well as ideas and guidance for their future research agenda.

The Consortium will consist of a combination of panel discussions with leading scholars in the field, focusing on the topics listed above and small group discussions in which students will share their current projects and receive feedback/guidance. With the goal of facilitating a constructive dialog, the ideal candidates for the Consortium are doctoral students in international marketing or business who are focusing on developing their research agenda.

Students should apply via the EasyChair conference management system. Please include:

A letter stating your stage in the Ph.D. program and research interests.
Abstract of a current research project focused on international marketing (not to exceed 1 page, single-spaced). Please include the title, author information, abstract, keywords, and research summary. Diagrams, tables, and references should be provided at the end of the document but these do not count towards the 1-page limit. The abstract should succinctly cover the research question, theoretical background, the proposed research design, and intended contribution.

NOTE: If any candidates have already submitted papers to the conference via one of the tracks, simply state in the letter the title of the submission and the track to which it was submitted. In these cases, it is not necessary to submit a separate abstract in order to apply. Please combine both parts of your application into one file.

A limited number of travel stipends will be available for consortium participants. Please note on your application your need for a travel stipend. The submission deadline is November 1, 2019.

Important Dates

Deadline for submission for Conference and Doctoral Consortium: November 1, 2019
Acceptance notification: December 14, 2019
Author registration: From December 17, 2019
Conference dates: May 18-21, 2020