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Are you looking for NEW theoretical frameworks/lenses for your courses such as International Business / Global business strategy/ international marketing ? (for students' business/ marketing plan or for your own research ?

Just take a look at these three frameworks/ models.


1. 7-P theoretical Framework for Internationalization 

grounded in the equation

Performance = f (Potential, Path, Process, Pace, Problems, Pattern)


2.  CPP Model for internationalisation 

3. MASSTIGE Model and Measure for Brand Management 


BEST Regards,





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