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Are you looking for NEW theoretical frameworks/lenses for your courses such as International Business / Global business strategy/ international marketing ? (for students' business/ marketing plan or for your own research ? Just take a look at these three frameworks/ models. 1. 7-P theoretical Framework for Internationalization grounded in the equation Performance = f (Potential, Path, Process, Pace, Problems, Pattern) https://www.tandfonline.com/doi/full/10.1080/0965254X.2019.1569111 2. CPP Model for internationalisation https://onlinelibrary.wiley.com/doi/10.1002/cjas.1512 3. MASSTIGE Model and Measure for Brand Management https://www.sciencedirect.com/science/article/pii/S0263237318300793 BEST Regards, *JUSTIN PAUL * *Professor, **University of PR, USA & Distinguished Scholar, **IIM, Kerala* *+1 407 961 0811 (Cell)* Associate/Guest Editor-International Bus Review <https://www.journals.elsevier.com/international-business-review/call-for-papers/looking-back-to-look-forward-setting-future-research-agenda>, Journal of Busi Research <https://www.journals.elsevier.com/journal-of-business-research/call-for-papers/thematic-literature-reviews-bibliographic-and-meta-analyses> :Int J of Em Markets <http://www.emeraldgrouppublishing.com/products/journals/editorial_team.htm?id=ijoem> , Journal of Strategic Marketing <https://www.tandfonline.com/action/journalInformation?show=editorialBoard&journalCode=rjsm20> European Business Review <http://www.emeraldgrouppublishing.com/products/journals/call_for_papers.htm?id=8578> , Business Ethics: European Review <http://www.emeraldgrouppublishing.com/products/journals/call_for_papers.htm?id=8578> Former Faculty- Uni of Washington Author: Export-Import Management Oxford University Press <https://www.amazon.com/Export-Management-Justin-Paul/dp/0198089406/ref=dp_ob_image_bk> ResearchGate <https://www.researchgate.net/profile/Justin_Paul2> Academia <https://washington.academia.edu/JustinPaul> <https://www.linkedin.com/in/profjust> <https://www.facebook.com/drjustinpaul> Call for Papers: European Business Review <http://www.emeraldgrouppublishing.com/products/journals/call_for_papers.htm?id=8578> Journal of Strategic Marketing <https://www.tandfonline.com/doi/full/10.1080/0965254X.2019.1572272> Journal of Business Research <https://www.journals.elsevier.com/journal-of-business-research/call-for-papers/thematic-literature-reviews-bibliographic-and-meta-analyses> ____ AIB-L is brought to you by the Academy of International Business. For information: http://aib.msu.edu/community/aib-l.asp To post message: [log in to unmask] For assistance: [log in to unmask] AIB-L is a moderated list.