Are you looking for NEW theoretical frameworks/lenses for your courses such
as International Business / Global business strategy/ international
marketing ? (for students' business/ marketing plan or for your own
research ?

Just take a look at these three frameworks/ models.

1. 7-P theoretical Framework for Internationalization

grounded in the equation

Performance = f (Potential, Path, Process, Pace, Problems, Pattern)

2.  CPP Model for internationalisation

3. MASSTIGE Model and Measure for Brand Management

BEST Regards,

*Professor, **University of PR, USA & Distinguished Scholar, **IIM, Kerala*
*+1 407 961 0811 (Cell)*
Associate/Guest Editor-International Bus Review

Journal of Busi Research
:Int J of Em Markets
, Journal of Strategic Marketing
European Business Review
, Business Ethics: European Review
Former Faculty- Uni of Washington
Author: Export-Import Management Oxford University Press
ResearchGate <>
Academia <>
Call for Papers:
European Business Review
Journal of Strategic Marketing
<>  Journal
of Business Research

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