Dear colleagues, Incheon National University is pleased to invite university presidents and scholars to participate in our new research and conference to be held at Incheon National University from July 3 to July 5, 2019. Around the world today, multifaceted transformations are inducing academia to move away from its traditional approaches. Whether in technology, politics, culture, or the environment, there is a call on us to not just passively follow but innovatively lead the future by enhancing our value for industry needs and social challenges. Such an effort requires the development of a new system that is able to better measure and evaluate the performance of universities around the world. In particular, the increasing involvement of university in the global economy is closely linked to the international business scholars. Hence, the investigation on the changing pattern of assessing university performance will offer insights for the research and teaching of international business scholars. The Organizing Committee of the 2nd Conference of Hanseatic League of Universities has formed a task force to develop a new university ranking system under the title of the “World’s Universities with Real Impact (WURI).” This ranking establishes a new foundation for higher education to effectively address global challenges and become more innovative for our future. Through this newly developed evaluation system, the contributions from universities to society will be accurately measured with the following three aspects: 1) Industrial applications rather than the traditional ways of counting research papers and lecture-type teaching; 2) Value-creating startups and entrepreneurship rather than a traditional focus on the number of jobs filled; and 3) Social responsibility, ethics, and integrity, rather than a focus on knowledge and skills just for material success. If your university has initiated innovative programs that reflect these three directions as a new value for education, we kindly ask you to join us and share your insights and experiences in making a real impact on the world. First, please send us a description about your innovative program to be included in the book of case studies on innovative universities so that we can share your valuable experience with the participants of the conference. For this, please complete the attached template by providing information about your university’s innovative program and *return it to me (* *[log in to unmask]* <[log in to unmask]>*) by June 10, 2019*. Your innovative program will then be automatically included as a candidate for the Top 100 WURI’20. The results will be presented at the 3rd Conference of Hanseatic League of Universities in 2020. Second, we wish to offer you the opportunity to participate in our conference. This will be the occasion where university leaders throughout the world will assemble to discuss innovation and entrepreneurship as a true means for universities to revitalize their contributions to society. The invitation extended by the Organizing Committee is for 2 persons per university: president or president-designee and her/his associate. Please use the enclosed registration form or access www.inu.ac.kr for the online registration. For your benefit, the hosting university of this conference, Incheon National University, will provide two representatives from your university with accommodation for three nights as well as local transportation to the conference venue. We look forward to warmly welcoming your participation toward creating this new evaluation system and to meeting you at the conference in July. Please feel free to reach out to us if you have any questions. MOON Hwy-Chang, Ph.D. Task Force Chair of the World’s University with Real Impact The 2nd Conference of the Hanseatic League of Universities Professor Emeritus of International Business and Strategy Graduate School of International Studies Seoul National University [log in to unmask] ____ AIB-L is brought to you by the Academy of International Business. For information: http://aib.msu.edu/community/aib-l.asp To post message: [log in to unmask] For assistance: [log in to unmask] AIB-L is a moderated list.