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Dear AIBers Greetings You may like to read what scholars in your area are reading the most. I welcome you to have a look at the most read papers published into FIIB Business Review. I am sure, you would like some of these in context to your current and future projects. All these papers are available on one click. https://journals.sagepub.com/action/showMostReadArticles?journalCode=fiba Enjoy reading with the trend. Thanks and Regards, Sudhir Rana *Dr. Sudhir Rana*, *Faculty Marketing Area* Contact Office: 011-47285052 (Direct) +91-8901402131 (Mobile) Plot 5, Rao Tula Ram Marg, Vasant Vihar, New Delhi - 110057 Linkedin <https://www.linkedin.com/company/fortune-institute-of-international-business>| Facebook <https://www.facebook.com/FIIBIndia>| YouTube| <https://www.youtube.com/user/FIIBindia> Instagram <https://www.instagram.com/fiibindia/> Editor, FIIB Business Review (Sage Publishing) *https://us.sagepub.com/en-us/nam/fiib-business-review/journal203492 <https://us.sagepub.com/en-us/nam/fiib-business-review/journal203492>* *Guest Editor, International Journal of Business and Globalisation (**ABDC Ranked Journal)* *http://www.inderscience.com/info/ingeneral/cfp.php?id=4099 <http://www.inderscience.com/info/ingeneral/cfp.php?id=4099>* Guest Editor, Journal of International Business Education, *ABDC Ranked Journal * *Guest Editor: International Journal of Indian Culture and Business Management (IJICBM) ABDC Ranked Journal * *Convener: International Management Conference: www.imc.fiib.edu.in <http://www.nmc.fiib.edu.in/>* Alternate E-mail: *[log in to unmask] <[log in to unmask]>* ____ AIB-L is brought to you by the Academy of International Business. For information: http://aib.msu.edu/community/aib-l.asp To post message: [log in to unmask] For assistance: [log in to unmask] AIB-L is a moderated list.