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Dear Colleague,

 

The Spring 2019 issue of Rutgers Business Review is now available on our brand new and greatly improved website: www.rbusinessreview.org.

 

In this issue:

 

What Do We Mean by Undervalued or Overvalued Currencies?

by Farok Contractor

 

Lottie Dottie Chicken Goes International: How the Brazilian Creative Industry Expands Internationally via Licensing

by Maria Luiza Carvalho de Aguillar Pinho, Celso Roberto de Aguillar Pinho

 

GE and Alphabet: A Tale of Two Conglomerates

by Rajeswarao Chaganti

 

How Big Data Can Transform Outcomes and Opportunities

by Betsy Gelb, Deva Rangarajan, Heli Hallikainen, Tommi Laukkanen

 

Group Marketing Strategies – Design, Implementation, and Measurement

by Jonathan Zhang

 

Strategic Business Location Decisions: Importance of Economic Factors and Place Image

by Ashutosh Dixit, Candice Clouse, Nazli Turken

 

 

 

Best regards,

 

Sengun (Shen) Yeniyurt, Ph.D.

Co-Editor in Chief, Rutgers Business Review (rbusinessreview.org)

Founding Co-Director, Center for Market Advantage (rbscma.org)

Dean’s Research Professor, Marketing Department

Affiliated Faculty, Supply Chain Management Department

Rutgers Business School, Newark and New Brunswick, NJ

 

 

Sengun (Shen) Yeniyurt, Ph.D.

Co-Editor in Chief, Rutgers Business Review (rbusinessreview.org)

Founding Co-Director, Center for Market Advantage (rbscma.org)

Dean’s Research Professor, Marketing Department

Affiliated Faculty, Supply Chain Management Department

Rutgers Business School, Newark and New Brunswick, NJ

 

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