Dear Colleague,
The Spring 2019 issue of Rutgers Business Review is now available on our brand new and greatly improved website:
www.rbusinessreview.org.
In this issue:
What Do We Mean by Undervalued or Overvalued Currencies?
by Farok Contractor
by Maria Luiza Carvalho de Aguillar Pinho, Celso Roberto de Aguillar Pinho
GE and Alphabet: A Tale of Two Conglomerates
by Rajeswarao Chaganti
How Big Data Can Transform Outcomes and Opportunities
by Betsy Gelb, Deva Rangarajan, Heli Hallikainen, Tommi Laukkanen
Group Marketing Strategies – Design, Implementation, and Measurement
by Jonathan Zhang
Strategic Business Location Decisions: Importance of Economic Factors and Place Image
by Ashutosh Dixit, Candice Clouse, Nazli Turken
Best regards,
Sengun (Shen) Yeniyurt, Ph.D.
Co-Editor in Chief, Rutgers Business Review (rbusinessreview.org)
Founding Co-Director, Center for Market Advantage (rbscma.org)
Dean’s Research Professor, Marketing Department
Affiliated Faculty, Supply Chain Management Department
Rutgers Business School, Newark and New Brunswick, NJ
Sengun (Shen) Yeniyurt, Ph.D.
Co-Editor in Chief, Rutgers Business Review (rbusinessreview.org)
Founding Co-Director, Center for Market Advantage (rbscma.org)
Dean’s Research Professor, Marketing Department
Affiliated Faculty, Supply Chain Management Department
Rutgers Business School, Newark and New Brunswick, NJ