Dear Colleague, The Spring 2019 issue of Rutgers Business Review is now available on our brand new and greatly improved website: www.rbusinessreview.org<http://www.rbusinessreview.org>. In this issue: What Do We Mean by Undervalued or Overvalued Currencies?<https://rbr.business.rutgers.edu/article/what-do-we-mean-undervalued-or-overvalued-currencies> by Farok Contractor Lottie Dottie Chicken Goes International: How the Brazilian Creative Industry Expands Internationally via Licensing<https://rbr.business.rutgers.edu/article/lottie-dottie-chicken-goes-international-how-brazilian-creative-industry-expands> by Maria Luiza Carvalho de Aguillar Pinho, Celso Roberto de Aguillar Pinho GE and Alphabet: A Tale of Two Conglomerates<https://rbr.business.rutgers.edu/article/ge-and-alphabet-tale-two-conglomerates> by Rajeswarao Chaganti How Big Data Can Transform Outcomes and Opportunities<https://rbr.business.rutgers.edu/article/how-big-data-can-transform-outcomes-and-opportunities> by Betsy Gelb, Deva Rangarajan, Heli Hallikainen, Tommi Laukkanen Group Marketing Strategies - Design, Implementation, and Measurement<https://rbr.business.rutgers.edu/article/group-marketing-strategies-design-implementation-and-measurement> by Jonathan Zhang Strategic Business Location Decisions: Importance of Economic Factors and Place Image<https://rbr.business.rutgers.edu/article/strategic-business-location-decisions-importance-economic-factors-and-place-image> by Ashutosh Dixit, Candice Clouse, Nazli Turken Best regards, Sengun (Shen) Yeniyurt, Ph.D. Co-Editor in Chief, Rutgers Business Review (rbusinessreview.org<http://rbusinessreview.org/>) Founding Co-Director, Center for Market Advantage (rbscma.org<http://www.rbscma.org/>) Dean's Research Professor, Marketing Department Affiliated Faculty, Supply Chain Management Department Rutgers Business School, Newark and New Brunswick, NJ Sengun (Shen) Yeniyurt, Ph.D. Co-Editor in Chief, Rutgers Business Review (rbusinessreview.org<http://rbusinessreview.org/>) Founding Co-Director, Center for Market Advantage (rbscma.org<http://www.rbscma.org/>) Dean's Research Professor, Marketing Department Affiliated Faculty, Supply Chain Management Department Rutgers Business School, Newark and New Brunswick, NJ ____ AIB-L is brought to you by the Academy of International Business. For information: http://aib.msu.edu/community/aib-l.asp To post message: [log in to unmask] For assistance: [log in to unmask] AIB-L is a moderated list.