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Dear Colleague,

The Spring 2019 issue of Rutgers Business Review is now available on our brand new and greatly improved website: www.rbusinessreview.org<http://www.rbusinessreview.org>.

In this issue:

What Do We Mean by Undervalued or Overvalued Currencies?<https://rbr.business.rutgers.edu/article/what-do-we-mean-undervalued-or-overvalued-currencies>
by Farok Contractor

Lottie Dottie Chicken Goes International: How the Brazilian Creative Industry Expands Internationally via Licensing<https://rbr.business.rutgers.edu/article/lottie-dottie-chicken-goes-international-how-brazilian-creative-industry-expands>
by Maria Luiza Carvalho de Aguillar Pinho, Celso Roberto de Aguillar Pinho

GE and Alphabet: A Tale of Two Conglomerates<https://rbr.business.rutgers.edu/article/ge-and-alphabet-tale-two-conglomerates>
by Rajeswarao Chaganti

How Big Data Can Transform Outcomes and Opportunities<https://rbr.business.rutgers.edu/article/how-big-data-can-transform-outcomes-and-opportunities>
by Betsy Gelb, Deva Rangarajan, Heli Hallikainen, Tommi Laukkanen

Group Marketing Strategies - Design, Implementation, and Measurement<https://rbr.business.rutgers.edu/article/group-marketing-strategies-design-implementation-and-measurement>
by Jonathan Zhang

Strategic Business Location Decisions: Importance of Economic Factors and Place Image<https://rbr.business.rutgers.edu/article/strategic-business-location-decisions-importance-economic-factors-and-place-image>
by Ashutosh Dixit, Candice Clouse, Nazli Turken



Best regards,

Sengun (Shen) Yeniyurt, Ph.D.
Co-Editor in Chief, Rutgers Business Review (rbusinessreview.org<http://rbusinessreview.org/>)
Founding Co-Director, Center for Market Advantage (rbscma.org<http://www.rbscma.org/>)
Dean's Research Professor, Marketing Department
Affiliated Faculty, Supply Chain Management Department
Rutgers Business School, Newark and New Brunswick, NJ


Sengun (Shen) Yeniyurt, Ph.D.
Co-Editor in Chief, Rutgers Business Review (rbusinessreview.org<http://rbusinessreview.org/>)
Founding Co-Director, Center for Market Advantage (rbscma.org<http://www.rbscma.org/>)
Dean's Research Professor, Marketing Department
Affiliated Faculty, Supply Chain Management Department
Rutgers Business School, Newark and New Brunswick, NJ


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