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Research in strategic marketing: past and future(Developing New Models, Reviews, Measures, Methods with Future Research Agenda). Details below. Guest Editors: Justin Paul <https://www.tandfonline.com/author/Paul%2C+Justin>, Yogesh Dwivedi <https://www.tandfonline.com/author/Dwivedi%2C+Yogesh>, Ravi Pappu <https://www.tandfonline.com/author/Pappu%2C+Ravi> & Sanjit Kumar Roy <https://www.tandfonline.com/author/Roy%2C+Sanjit+Kumar> Deadline: Dec 9, 2019 - Download citation <https://www.tandfonline.com/action/showCitFormats?doi=10.1080%2F0965254X.2019.1572272> - https://doi.org/10.1080/0965254X.2019.1572272 *JUSTIN PAUL (Professor)* *Rollins College-Florida <http://justinpaul.uprrp.edu/> & University of PR, USA * *Distinguished **Visiting Professor- IIM* *---------------------------* Subject/SI Editor-International Business Review <https://www.journals.elsevier.com/international-business-review/call-for-papers/looking-back-to-look-forward-setting-future-research-agenda>, The Services Industries Journal <https://think.taylorandfrancis.com/the-service-industries-journal-si-services-management-and-marketing-of-services/?>. Journal of Business Research <https://www.journals.elsevier.com/journal-of-business-research/call-for-papers/thematic-literature-reviews-bibliographic-and-meta-analyses> European Journal of IM <http://www.inderscience.com/jhome.php?jcode=ejim> ; :Int J of Em Markets <http://www.emeraldgrouppublishing.com/products/journals/editorial_team.htm?id=ijoem> Former Asst Professor- University of Washington & IIM Author: Export-Import Management Oxford University Press <https://www.amazon.com/Export-Management-Justin-Paul/dp/0198089406/ref=dp_ob_image_bk> ResearchGate <https://www.researchgate.net/profile/Justin_Paul2> Academia <https://washington.academia.edu/JustinPaul> Google Scholar <https://scholar.google.com.pr/citations?user=QONdoqoAAAAJ&hl=en&oi=ao> Web: drjustinpaul.com <https://www.linkedin.com/in/profjust> <https://www.facebook.com/drjustinpaul> ---------------------------------------- Recent Articles: Toward a 7-P Framework for International Marketing <https://www.tandfonline.com/doi/full/10.1080/0965254X.2019.1569111> Toward a CPP Model for Internationalization <https://onlinelibrary.wiley.com/doi/abs/10.1002/cjas.1512> Masstige Model and Measure for Brand Management <https://www.sciencedirect.com/science/article/pii/S0263237318300793> International Franchising: A Review and Agenda <https://www.sciencedirect.com/science/article/pii/S0148296317305520> Mass Prestige Value in an Emerging Market <https://www.sciencedirect.com/science/article/pii/S096959311730481X> Call for Papers: The Services Industries Journal <https://think.taylorandfrancis.com/the-service-industries-journal-si-services-management-and-marketing-of-services/?utm_source=CPB&utm_medium=cms&utm_campaign=JOA07820> European Business Review <http://www.emeraldgrouppublishing.com/products/journals/call_for_papers.htm?id=8578> Journal of Strategic Marketing <https://www.tandfonline.com/doi/full/10.1080/0965254X.2019.1572272> Journal of Business Research <https://www.journals.elsevier.com/journal-of-business-research/call-for-papers/thematic-literature-reviews-bibliographic-and-meta-analyses> Details: The goal of this special issue is to encourage researchers to focus on theory development rather than doing replete and recycled research on the same topics repeatedly. Therefore, we encourage scholars to be creative and to use a variety of empirical and descriptive methods to construct new theories and frameworks that may act as foundational manuscripts on these topics. We also encourage researchers to draw upon MacInnis (2011) to engage in developing novel conceptual frameworks on the burgeoning topics in the marketing domain. We will publish three types of papers in this special issue. Type 1: papers that are primarily intended to build theory, theoretical models/frameworks and testable original propositions Reason: These types of papers serve as foundation papers for future researchers. For specimen of these types of articles, See articles published in Academy of Management Review, AMS Review for specimen articles. Also, see 1. MacInnis, D. J. (2011). A framework for conceptual contributions in marketing. *Journal of Marketing, 75*(4), 136–154. 2. Paul, J., & Mas, Eric (2019). Towards a 7-P framework for International Marketing. Journal of Strategic Marketing. https://doi.org/10.1080/0965254X.2019.1569111 3. Paul, J., & Sahadev, S. (2018). Service failure and problems: Internal marketing solutions for facing the future. *Journal of Retailing and Consumer Services, 40*, 304–311. (Introducing COPS Framework) Type 2: papers with an attempt to develop new measures (example, scale) and reason: new measures and methods would serve as the basis for future research References: 1. Shuv-Ami, A., Vrontis, D., & Thrassou, A. (2018). Brand Lovemarks Scale of Sport Fans. *Journal of Promotion Management*, 24(2) 215–232. 2. Paul, J. (2018). Masstige model and measure for brand management. *European Management Journal*. https://doi.org/10.1016/j.emj.2018.07.003 3. El-Adly, M. I., & Eid, R. (2016). An empirical study of the relationship between shopping environment, customer perceived value, satisfaction, and loyalty in the UAE malls context. *Journal of Retailing and Consumer Services, 31*, 217–227. Type 3: literature reviews with directions for future research (Both systematic literature reviews and meta-analysis, at least 25% of the paper should be dedicated for developing future research agenda). Theme-based Reviews, Theory-based reviews and Method-based reviews. Reason: Collection of Related Literature on the Research Topic has a great role to play in writing quality research papers. We urge researchers to focus on research agenda development, as seen in these articles. For a specimen of these types of articles, See most downloaded articles from respective journals given below. 3.1. Theory-based review Gilal et.al (2018). The role of self-determination theory in marketing science: An integrative review and agenda for research. European Management Journal. https://doi.org/10.1016/j.emj.2018.10.004 Williams, M. D., Rana, N. P., & Dwivedi, Y. K. (2015). The unified theory of acceptance and use of technology (UTAUT): a literature review. *Journal of Enterprise Information Management, 28*(3), 443–488. 3.2. Theme-based review Paul, J., Parthasarathy, S; Gupta, P. (2017). Exporting Challenges in a Small Firm. A Review and Research Agenda. Journal of World Business, 52(3), 327–342. Paul, J., & Benito, G. R. (2018). A review of research on outward foreign direct investment from emerging countries, including China: what do we know, how do we know and where should we be heading? *Asia Pacific Business Review, 24*(1), 90–115. 3.3. Meta-analysis Knoll, J., & Matthes, J. (2017). The effectiveness of celebrity endorsements: A meta-analysis. *Journal of the Academy of Marketing Science, 45*(1), 55–75. Dwivedi, Y. K., Rana, N. P., Jeyaraj, A., Clement, M., & Williams, M. D. (2017). Re-examining the unified theory of acceptance and use of technology (UTAUT): Towards a revised theoretical model. 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[Taylor & Francis Online] <https://www.tandfonline.com/doi/10.1080/10496491.2017.1360824> , , [Google Scholar] <http://scholar.google.com/scholar_lookup?hl=en&publication_year=2018&pages=215-232&issue=2&author=A.+Shuv-Ami&author=D.+Vrontis&author=A.+Thrassou&title=Brand+lovemarks+scale+of+sport+fans> - <https://www.tandfonline.com/doi/full/10.1080/0965254X.2019.1572272#> ____ AIB-L is brought to you by the Academy of International Business. For information: http://aib.msu.edu/community/aib-l.asp To post message: [log in to unmask] For assistance: [log in to unmask] AIB-L is a moderated list.