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*Apologies for cross-posting* Dear Colleagues, Call for Book Chapters Frugal Innovation and its Implementation Leveraging constraints for driving innovations on a global scale Springer International Publishing Prof. Dr. Alexander Brem, Friedrich-Alexander-Universität Erlangen-Nürnberg, Germany Dr. Nivedita Agarwal, Friedrich-Alexander-Universität Erlangen-Nürnberg, Germany Deadline: November 1st, 2019 Over the past decade, Frugal Innovations have garnered the attention of management scholars and practitioners due to their high economic potential and rapidly growing adoption in business. With its roots in emerging economies, Frugal Innovation as a concept has come a long way from focusing on subsistence marketplaces to being applied to address global challenges such as changing demographics and climate change. Specifically, in light of the ongoing digital revolution and arrival of new business models such as sharing and circular economy, Frugal Innovations are being explored on a global scale from various new perspectives. The focus is drifting away from merely being ‘cost’ and ‘BoP’ driven innovations to being ‘green’ and ‘sustainable’ innovations. However, unlike this shift, a large part of current research on Frugal Innovation is still oriented towards BoP markets and low-cost strategies. Marking the start of a new wave of Frugal Innovation research, this book comes at an appropriate time to encourage academicians to explore the concept of Frugal Innovation from new perspectives and set future research agenda. To discuss different product development strategies and tools that are being employed by organizations across the globe to implement Frugal Innovations. Furthermore, this book also aims to discuss the recent and upcoming trends and their impact on frugal innovations strategies. Hence, the aims of this book are: * Starting a new wave in Frugal Innovation research * Exploring Frugal Innovation from new perspectives * Set future research agenda Topics include but are not limited to: * Frugal Innovation as a worldwide phenomenon * Reverse Innovation – the global answer to frugality? * Frugal Engineering fostering Frugal Innovation * Digital Revolution as a driver of frugality * Circular Economy and Sustainability * Technological Innovation and Disruption * Frugal Ecosystems in the age of Sharing Economy We encourage specific papers from both a SME and MNC perspective. Prospective authors should send their manuscripts electronically to the following email address: ([log in to unmask]<mailto:[log in to unmask]>), with the subject title as: " Frugal Innovation and its Implementation- Book Chapter". Submitted manuscripts will be refereed by at least two independent and expert reviewers for quality, correctness, originality, and relevance. Submitted manuscripts (around 20 pages) should conform to the standard guidelines of the Springer's book chapter format. Timeline Submission of abstracts August 1st 2019 Submission of full manuscripts November 1st 2019 Review Feedback January 15th 2019 Revised paper submission March 15th 2020 Publication Winter 2020 We look forward to your contributions. Thanks Nivedita --- Dr. Nivedita Agarwal Chair of Technology Management Nuremberg Campus of Technology (NCT) Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU) Dr.-Mack-Str. 81 | Technikum 1 | 90762 Fuerth | Germany Tel. +49 911 65078 64878 www.tm.rw.fau.eu<http://www.tm.rw.fau.eu> ____ AIB-L is brought to you by the Academy of International Business. For information: http://aib.msu.edu/community/aib-l.asp To post message: [log in to unmask] For assistance: [log in to unmask] AIB-L is a moderated list.