Dear Colleagues,

First of all, thank you for a great response to the AIB UKI 2019 conference in submitting your papers and participating in the peer review process. I look forward to meeting many of you all at the conference.

A gentle reminder that the Early Bird Registration Deadline (4th April 2019 midnight GMT) is fast approaching.

The registration details are on this link:

Please make sure to book your accommodation at one of the lovely seafront hotels in Brighton. Follow the accommodation page of our website for the same: The nearest airport to Brighton is London Gatwick Airport, and is about a 30 minute train journey away from Brighton. London Heathrow Airport is better connected internationally, and is about 2 hours away.

A draft conference schedule is published on: For other details, please follow the website:

46th Academy of International Business UK & Ireland Chapter Conference
25 - 27 April 2019, University of Sussex, Brighton, UK.

Theme: Multinational Enterprises and their Non-market Social and Political Strategies

In the current times, regulatory environments surrounding Multinational Enterprises (MNEs) are changing in both developed countries (notably, in the US & the UK) and emerging economies. The 'nonmarket' environment surrounding MNEs comprises of social actors such as communities and non-governmental organisations; and political actors such as regulatory agencies and the government. MNEs come across a variety of nonmarket stakeholders who often have conflicting expectations. Via Nonmarket strategies, MNEs can address the interests of various stakeholders, such as of customers in demanding low-priced products, of employees of having continued jobs, of shareholders of expecting reasonable profits, and of communities in contributing to local development. In doing so, MNEs can participate in the government's policymaking process by cooperating with nonmarket actors and by identifying win-win solutions. Research on MNEs' non-market strategies is scarce and non-market strategies become increasingly important in the current times of uncertainty. At the opening plenary session, we therefore call for greater research in this rather less-researched, yet important aspect of international business, and on the implications of MNEs' nonmarket strategies.

Keynote Speakers: Professors Jonathan Doh, Thomas Lawton and Steven McGuire.

While we focus on this theme, we welcome papers in ALL areas of international business. Our tracks are as follows:

1. International Business Strategy and Organisation (Track Chairs: John Child and Linda Hsieh)

2. Economic Geography of International Business (Track Chairs: Fragkiskos Filippaios and Irina Gokh)

3. Global Value Chains and International Business (Track Chairs: Roger Strange and John Humphrey)

4. International Business, Innovation and Knowledge Flows (Track Chairs: Nigel Driffield and Yong Yang)

5. SMEs and International Entrepreneurship (Track Chairs: Margaret Fletcher and Giovanna Magnani)

6. Internationalisation from and to Emerging Markets (Track Chairs: John Da Silva Luiz and Palitha Konara)

7. Finance and Corporate Governance in International Business (Track Chairs: Chris Jones and Yama Temouri)

8. Political risk and International Business-Government relationships (Track Chairs: Tazeeb Rajwani and Vikrant Shirodkar)

9. International Business, CSR and Sustainable Development (Track Chairs: Stephen Brammer and Steven Brieger)

10. International Human Resource Management and Cross-cultural Issues (Track Chairs: Alexander Mohr and Norifumi Kawai)

11. International Marketing (Track Chairs: Emmanuella Plakoyiannaki and Georgios Batsakis)

12. Research Methods in International Business (Track Chairs: Agnieszka Chidlow and Maria Karafyllia)

Please visit our conference website for details:

Registration fees:

*        Faculty: 315.00 (Early Bird), 375 (Late)

*        PhD Student: 195.00 (Early Bird), 255 (Late)

*        Early Bird Registration deadline:  4 April 2019

*        Additional Gala Dinner ticket: 60.00

Conference Chair: Vikrant Shirodkar<>

For any general queries, please email: [log in to unmask]<mailto:[log in to unmask]>.

Best wishes,
Dr Vikrant Shirodkar
Senior Lecturer in International Business
University of Sussex Business School
Jubilee Building (Room 209)
Brighton BN1 9SL
Phone: +44(0)1273 872798

[Sussex Business School logo]

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