This free 176-page interactive
text covers core topics in international business and global strategy. After over 80,000 downloads of the 1st edition, the 2nd edition brings new material (e.g. the coverage of anti-globalism and the global slowdown) and links to 100+ interactive questions
and 300+ cases.
The eText is published by bookboon.com,
the world’s largest eBook publisher. It is accompanied by over 600 free slides linked to the chapters and a Facebook group with more than
500 examples. The 1st edition was used by instructors from the U.S., Germany, South Africa, New Zealand, Iceland etc.
The text can be downloaded for
free from this web site:
If you would like access to
the complimentary slides and/or instructor's manual, please respond to this email (even if you are not sure whether you want to adopt the textbook). I will be happy to share them with you.
The textbook (and slides) cover
these topics:
Part I: International Business
1. Foundations of international
business
2. International business
and globalisation
3. International business
and trade
4. International business
and investment
5. Firms and international
business
6. Governments and international
business
7. Institutions and international
business
8. The world trade system
9. The foreign exchange
system
10. The global financial system
Part II – Global Strategy
11. Foundations of global
strategy
12. Regional and global strategy
13. Global strategy frameworks
14. Foreign market entry
15. Industry and competition
16. Resources and capabilities
17. Institutions and ethics
18. Organisation and structure
19. Knowledge and innovation
20. Alliances and collaboration
You
could also consider more in-depth texts on Global Strategy: Thriving in a World of Uncertainty (tophat.com, 2018) and Contemporary International Business in the Asia-Pacific Region (Cambridge University Press, 2019) I (co-)authored, available through these
links:
Kind regards,
Peter
Peter Zámborský, Ph.D.
Senior Lecturer in International
Business and Strategy
University of Auckland Business
School, New Zealand
Forthcoming publications:
Contemporary International Business in the Asia-Pacific Region (co-authored with Alain Verbeke et al., Cambridge University Press)
Profitability of joint ventures abroad (co-authored with Ben Gomes-Casseres et al., chapter in a Cambridge University Press book)
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