Dear All,

Applying Theories/ Frameworks in a research article is considered as important and increases the chances of acceptance. I came across these three recently developed theoretical models, which I thought would be useful for researchers and for teaching too. Therefore, sharing with you all.

1. 7-P Framework for International marketing

Paul, J., & Mas, E. (2019). Toward a 7-P framework for international marketing. Journal of Strategic Marketing, 1-21.

https://www.tandfonline.com/doi/full/10.1080/0965254X.2019.1569111

https://www.researchgate.net/publication/330629070_Toward_a_7-P_framework_for_international_marketing

2. CPP Model for Internationalization

Paul, J., & Sánchez‐Morcilio, R. (2018). Toward A new model for firm internationalization: Conservative, predictable, and pacemaker companies and markets. Canadian Journal of Administrative Sciences

https://www.researchgate.net/publication/326300189_Toward_A_New_Model_For_Firm_Internationalization_Conservative_Predictable_and_Pacemaker_Companies_and_Markets

3. Masstige Model and Measure for Brand Management

Paul, J. (2018). Masstige model and measure for brand management. European Management Journal.

https://www.researchgate.net/publication/326256608_Masstige_model_and_measure_for_brand_management.

Best Regards,

Prof (Dr) Sangeeta Trott
Professor-Marketing
ITM-SIA Business School,
P-88, MIDC
Dombivli Gymkhana Rd,
Sagarli, Dombivli (East)
421203
Phone: 0251-244 0480/9636, 0251-280 0731/0732
Moblie: +919833981004
Email: [log in to unmask]
Website: www.itm.edu