Dear All, Applying Theories/ Frameworks in a research article is considered as important and increases the chances of acceptance. I came across these three recently developed theoretical models, which I thought would be useful for researchers and for teaching too. Therefore, sharing with you all. 1. 7-P Framework for International marketing Paul, J., & Mas, E. (2019). Toward a 7-P framework for international marketing. *Journal of Strategic Marketing*, 1-21. https://www.tandfonline.com/doi/full/10.1080/0965254X.2019.1569111 https://www.researchgate.net/publication/330629070_Toward_a_7-P_framework_for_international_marketing 2. CPP Model for Internationalization Paul, J., & Sánchez‐Morcilio, R. (2018). Toward A new model for firm internationalization: Conservative, predictable, and pacemaker companies and markets. *Canadian Journal of Administrative Sciences* https://www.researchgate.net/publication/326300189_Toward_A_New_Model_For_Firm_Internationalization_Conservative_Predictable_and_Pacemaker_Companies_and_Markets 3. Masstige Model and Measure for Brand Management Paul, J. (2018). Masstige model and measure for brand management. *European Management Journal*. https://www.researchgate.net/publication/326256608_Masstige_model_and_measure_for_brand_management. <https://www.researchgate.net/publication/326256608_Masstige_model_and_measure_for_brand_management> Best Regards, Prof (Dr) Sangeeta Trott Professor-Marketing ITM-SIA Business School, P-88, MIDC Dombivli Gymkhana Rd, Sagarli, Dombivli (East) 421203 Phone: 0251-244 0480/9636, 0251-280 0731/0732 Moblie: +919833981004 Email: [log in to unmask] <[log in to unmask]> Website: www.itm.edu ____ AIB-L is brought to you by the Academy of International Business. For information: http://aib.msu.edu/community/aib-l.asp To post message: [log in to unmask] For assistance: [log in to unmask] AIB-L is a moderated list.