Dr. Richard Brunet-Thornton
University of Economics, Prague
Executive Director: Cross-Cultural Management Centre
Call for Chapters
Proposals Submission Deadline: January 15, 2019
Full Chapters Due: March 31, 2019
Submission Date: April 30, 2019
The publication draws attention to the human side of the implications of the digital age. More importantly to
the cultural aspects of work across national borders, cultural challenges faced by international virtual teams, management dilemmas relative to the resource issues when dealing with cultural diversity and Human Resource Management challenges confronted by
technical environments and nationally qualified labour shortages.
Unlike Hofstede’s (2001) “collective programming of the mind” or Trompenaars and Turner’s (1998) problem resolution
collective, Hoecklin (1995: 24) offers the following definition: ‘culture is not a ‘thing’ which can be experienced through the senses, just as ‘needs’, ‘social systems’, ‘evil’, and ‘peace’, are not directly tangible or visible. They are ideas constructed
within the society. ‘Culture’ does not exist in a single easily defined form for specific goal for a specifiable number of people in a bounded area. And, obviously, a society does not consist of individuals with entirely uniform mental characteristics or personalities”.
Unlike many of her contemporaries, Hoecklin does not provide a homogeneous form of culture, one that is easily assigned a grade or ranking, or cluster when compared with others. Given this more pertinent definition of culture, questions arise as to the relevancy
of existing cultural models in a globalised world of rapid change and an international push towards digitalisation. Successive researchers have proposed several means to update the Hofstedean model and cultural dimensions. Recognising that the initial four
components are now dated and due to Hofstede’s premise that culture is static, interested parties seek to upgrade the original rankings thereby, increasing the relevancy to a globalised twenty-first century. The major objective of this book is to promote new
cultural models representative of the contemporary world environment subject to digital transformation.
The target audience of this book comprises professionals and researchers working in the fields of management
and associated disciplines. Management practitioner: reference/guidebook to better formulate and design change management; evaluate possible impacts to ‘business as normal’; revise HR management policies and avoid ambiguous circumstances. Academics: use either
as course texts or to supplement course -related materials; enhance curricula to incorporate new cultural models; identify areas of future research. Psychologists and sociologists: enhance current practice to incorporate new cultural models and to identify
areas of future research. Consultants [consultancies]: enhance current practice to incorporate cultural appreciation.
Recommended topics include, but are not limited to, the following:
I- New definitions of culture:
*proponents of culture and their impact of management;
*culture and group behaviour in the digital era;
*determinants of shared culture, and
*the fallacy of national cultures.
II- Digital era:
*I4.0 as a misnomer;
*cultural approaches to the digital era;
*national policies to achieve digitalisation;
*digital versus culture---social and economic impact, and
*Human Resource Management in the digital age.
III- culture, diversity, and the digital era
*xenophobia and serotyping---hiring policies in labour challenged cultures;
*upgrading HRM policies;
*computer literacy versus sexual orientation or religion, and
IV-learning, education, and research
*redefining culture and work effort in the digital age;
*competence and expertise overrides stereotyping and xenophobia, and
*new methods of intercultural research.
Researchers and practitioners are invited to submit on or before January 15, 2019, a chapter proposal
of 1,000 to 2,000 words clearly explaining the mission and concerns of their proposed chapter. Authors will be notified by January 30, 2019 as to the status of their proposals and sent chapter guidelines. Full chapters are expected to be submitted by April
30, 2019 and all interested authors must consult the guidelines for manuscript submissions at http://www.igi-global.com/publish/contributor-resources/before-you-write/ prior to submission. All submitted chapters will be reviewed on a double-blind review
basis. Contributors may also be requested to serve as reviewers for this project.
Note: There are no submission or acceptance fees for manuscripts submitted to this book publication, Examining Cultural Perspectives in a Globalised World. All manuscripts are accepted based on a double-blind peer review editorial process.
All proposals should be submitted through the eEditorial Discovery® online submission manager.
This book is scheduled to be published by IGI Global (formerly Idea Group Inc.), publisher of the "Information
Science Reference" (formerly Idea Group Reference), "Medical Information Science Reference," "Business Science Reference," and "Engineering Science Reference" imprints. For additional information regarding the publisher, please visit www.igi-global.com. This
publication is anticipated to be released in 2019.
January 15, 2019: Proposal
January 30, 2019: Notification of Acceptance
March 31, 2019: Full Chapter Submission
April 30, 2019: Review Results Returned
May 15, 2019: Final Acceptance Notification
July 31, 2019: Final Chapter Submission
Dr. Richard BRUNET-THORNTON, FRSA, MIM, MBA, PhD
Kancelář: Rajská budova - RB 457
Vysoká škola ekonomická v Praze
náměstí Winstona Churchilla 4
130 67 Praha 3 - Žižkov Česká republika [log in to unmask]" alt="001-czech-republic"> Czech Republic