Dear AIBers Greetings from India I feel pleased to inform, FIIB Business Review (FBR) has completed Volume 7 successfully. You can read the other issues in the volume and also the latest issue 7.4. FBR is a multi-disciplinary journal. Hence, I am sure you will some articles useful in your research work and interest. I also invite your submissions and collaborations with FIIB Business Review. Following are the papers published in volume 7.4: Table of Contents (PDF) <https://journals.sagepub.com/action/showTocPdf?volume=7&issue=4&journalCode=fiba> Editorial [image: Free Access] Managing Businesses Relevance Beyond Technology <https://journals.sagepub.com/doi/full/10.1177/2319714518818231> Sudhir Rana <https://journals.sagepub.com/toc/fiba/current> First Published November 27, 2018; pp. 229–231 Abstract <https://journals.sagepub.com/doi/abs/10.1177/2319714518818231> [image: Full Text] <https://journals.sagepub.com/doi/full/10.1177/2319714518818231>[image: PDF Download] <https://journals.sagepub.com/doi/pdf/10.1177/2319714518818231>[image: Permissions] <https://journals.sagepub.com/servlet/linkout?type=rightslink&url=startPage%3D229%26pageCount%3D3%26author%3DSudhir%2BRana%26orderBeanReset%3Dtrue%26imprint%3DSAGE%2BPublications%2BIndia%26volumeNum%3D7%26issueNum%3D4%26contentID%3D10.1177%252F2319714518818231%26title%3DManaging%2BBusinesses%2BRelevance%2BBeyond%2BTechnology%26pa%3D%26oa%3Dn%26issn%3D2319-7145%26publisherName%3Dsageuk%26publication%3Dl502%26rpt%3Dn%26endPage%3D231%26publicationDate%3D12%252F01%252F2018> Perspectives [image: No Access] News and Trends in Fintech and Digital Microfinance: Why Are European MFIs Invisible? <https://journals.sagepub.com/doi/full/10.1177/2319714518805183> Arvind Ashta <https://journals.sagepub.com/toc/fiba/current> First Published October 21, 2018; pp. 232–243 Abstract <https://journals.sagepub.com/doi/abs/10.1177/2319714518805183> Preview [image: Full Text] <https://journals.sagepub.com/doi/full/10.1177/2319714518805183>[image: PDF Download] <https://journals.sagepub.com/doi/pdf/10.1177/2319714518805183>[image: Permissions] <https://journals.sagepub.com/servlet/linkout?type=rightslink&url=startPage%3D232%26pageCount%3D12%26author%3DArvind%2BAshta%26orderBeanReset%3Dtrue%26imprint%3DSAGE%2BPublications%2BIndia%26volumeNum%3D7%26issueNum%3D4%26contentID%3D10.1177%252F2319714518805183%26title%3DNews%2Band%2BTrends%2Bin%2BFintech%2Band%2BDigital%2BMicrofinance%253A%2BWhy%2BAre%2BEuropean%2BMFIs%2BInvisible%253F%26pa%3D%26oa%3Dn%26issn%3D2319-7145%26publisherName%3Dsageuk%26publication%3Dl502%26rpt%3Dn%26endPage%3D243%26publicationDate%3D12%252F01%252F2018> [image: No Access] Managing Fuel Efficiency in the Aviation Sector: Challenges, Accomplishments and Opportunities <https://journals.sagepub.com/doi/full/10.1177/2319714518814073> Jagroop Singh <https://journals.sagepub.com/toc/fiba/current>, Somesh Kumar Sharma <https://journals.sagepub.com/toc/fiba/current>, Rajnish Srivastava <https://journals.sagepub.com/toc/fiba/current> First Published November 27, 2018; pp. 244–251 Abstract <https://journals.sagepub.com/doi/abs/10.1177/2319714518814073> Preview [image: Full Text] <https://journals.sagepub.com/doi/full/10.1177/2319714518814073>[image: PDF Download] <https://journals.sagepub.com/doi/pdf/10.1177/2319714518814073>[image: Permissions] <https://journals.sagepub.com/servlet/linkout?type=rightslink&url=startPage%3D244%26pageCount%3D8%26author%3DJagroop%2BSingh%252C%2BSomesh%2BKumar%2BSharma%252C%2BRajnish%2BSrivastava%26orderBeanReset%3Dtrue%26imprint%3DSAGE%2BPublications%2BIndia%26volumeNum%3D7%26issueNum%3D4%26contentID%3D10.1177%252F2319714518814073%26title%3DManaging%2BFuel%2BEfficiency%2Bin%2Bthe%2BAviation%2BSector%253A%2BChallenges%252C%2BAccomplishments%2Band%2BOpportunities%26pa%3D%26oa%3Dn%26issn%3D2319-7145%26publisherName%3Dsageuk%26publication%3Dl502%26rpt%3Dn%26endPage%3D251%26publicationDate%3D12%252F01%252F2018> Case [image: No Access] Role of Leadership and Corporate Governance: The Case of Tata Group and Infosys <https://journals.sagepub.com/doi/full/10.1177/2319714518813589> Arvind Babu M. C. <https://journals.sagepub.com/toc/fiba/current>, Satyanarayana Rentala <https://journals.sagepub.com/toc/fiba/current> First Published December 10, 2018; pp. 252–272 Abstract <https://journals.sagepub.com/doi/abs/10.1177/2319714518813589> Preview [image: Full Text] <https://journals.sagepub.com/doi/full/10.1177/2319714518813589>[image: PDF Download] <https://journals.sagepub.com/doi/pdf/10.1177/2319714518813589>[image: Permissions] <https://journals.sagepub.com/servlet/linkout?type=rightslink&url=startPage%3D252%26pageCount%3D21%26author%3DArvind%2BBabu%2BM.%2BC.%252C%2BSatyanarayana%2BRentala%26orderBeanReset%3Dtrue%26imprint%3DSAGE%2BPublications%2BIndia%26volumeNum%3D7%26issueNum%3D4%26contentID%3D10.1177%252F2319714518813589%26title%3DRole%2Bof%2BLeadership%2Band%2BCorporate%2BGovernance%253A%2BThe%2BCase%2Bof%2BTata%2BGroup%2Band%2BInfosys%26pa%3D%26oa%3Dn%26issn%3D2319-7145%26publisherName%3Dsageuk%26publication%3Dl502%26rpt%3Dn%26endPage%3D272%26publicationDate%3D12%252F01%252F2018> Review [image: No Access] Book Review: Ravi Agrawal, *India Connected: How the Smartphone is Transforming the World’s Largest Democracy* <https://journals.sagepub.com/doi/full/10.1177/2319714518813664> Mohammad Iqbal <https://journals.sagepub.com/toc/fiba/current> First Published November 22, 2018; pp. 273–274 Abstract <https://journals.sagepub.com/doi/abs/10.1177/2319714518813664> [image: Full Text] <https://journals.sagepub.com/doi/full/10.1177/2319714518813664>[image: PDF Download] <https://journals.sagepub.com/doi/pdf/10.1177/2319714518813664>[image: Permissions] <https://journals.sagepub.com/servlet/linkout?type=rightslink&url=startPage%3D273%26pageCount%3D2%26author%3DMohammad%2BIqbal%26orderBeanReset%3Dtrue%26imprint%3DSAGE%2BPublications%2BIndia%26volumeNum%3D7%26issueNum%3D4%26contentID%3D10.1177%252F2319714518813664%26title%3DBook%2BReview%253A%2BRavi%2BAgrawal%252C%2BIndia%2BConnected%253A%2BHow%2Bthe%2BSmartphone%2Bis%2BTransforming%2Bthe%2BWorld%25E2%2580%2599s%2BLargest%2BDemocracy%26pa%3D%26oa%3Dn%26issn%3D2319-7145%26publisherName%3Dsageuk%26publication%3Dl502%26rpt%3Dn%26endPage%3D274%26publicationDate%3D12%252F01%252F2018> [image: No Access] Book Review: Don Tapscott and Alex Tapscott, *Blockchain Revolution: How the Technology Behind Bitcoin Is Changing Money, Business, and the World* <https://journals.sagepub.com/doi/full/10.1177/2319714518814603> First Published November 26, 2018; pp. 275–276 Abstract <https://journals.sagepub.com/doi/abs/10.1177/2319714518814603> [image: Full Text] <https://journals.sagepub.com/doi/full/10.1177/2319714518814603>[image: PDF Download] <https://journals.sagepub.com/doi/pdf/10.1177/2319714518814603>[image: Permissions] <https://journals.sagepub.com/servlet/linkout?type=rightslink&url=startPage%3D275%26pageCount%3D2%26author%3D%26orderBeanReset%3Dtrue%26imprint%3DSAGE%2BPublications%2BIndia%26volumeNum%3D7%26issueNum%3D4%26contentID%3D10.1177%252F2319714518814603%26title%3DBook%2BReview%253A%2BDon%2BTapscott%2Band%2BAlex%2BTapscott%252C%2BBlockchain%2BRevolution%253A%2BHow%2Bthe%2BTechnology%2BBehind%2BBitcoin%2BIs%2BChanging%2BMoney%252C%2BBusiness%252C%2Band%2Bthe%2BWorld%26pa%3D%26oa%3Dn%26issn%3D2319-7145%26publisherName%3Dsageuk%26publication%3Dl502%26rpt%3Dn%26endPage%3D276%26publicationDate%3D12%252F01%252F2018> [image: No Access] Conference Review: National Marketing Conference 2018 on Managing Customer’s Experience across Contemporary and Diverse Touchpoints <https://journals.sagepub.com/doi/full/10.1177/2319714518814044> Harsh Suman <https://journals.sagepub.com/toc/fiba/current>, Arpan Anand <https://journals.sagepub.com/toc/fiba/current> First Published November 26, 2018; pp. 277–279 Abstract <https://journals.sagepub.com/doi/abs/10.1177/2319714518814044> [image: Full Text] <https://journals.sagepub.com/doi/full/10.1177/2319714518814044>[image: PDF Download] <https://journals.sagepub.com/doi/pdf/10.1177/2319714518814044>[image: Permissions] <https://journals.sagepub.com/servlet/linkout?type=rightslink&url=startPage%3D277%26pageCount%3D3%26author%3DHarsh%2BSuman%252C%2BArpan%2BAnand%26orderBeanReset%3Dtrue%26imprint%3DSAGE%2BPublications%2BIndia%26volumeNum%3D7%26issueNum%3D4%26contentID%3D10.1177%252F2319714518814044%26title%3DConference%2BReview%253A%2BNational%2BMarketing%2BConference%2B2018%2Bon%2BManaging%2BCustomer%25E2%2580%2599s%2BExperience%2Bacross%2BContemporary%2Band%2BDiverse%2BTouchpoints%26pa%3D%26oa%3Dn%26issn%3D2319-7145%26publisherName%3Dsageuk%26publication%3Dl502%26rpt%3Dn%26endPage%3D279%26publicationDate%3D12%252F01%252F2018> Research [image: No Access] Inter- and Intra-industry Trade Relations between Bangladesh and India: Empirical Results <https://journals.sagepub.com/doi/full/10.1177/2319714518805182> Anisul M. Islam <https://journals.sagepub.com/toc/fiba/current> First Published November 2, 2018; pp. 280–292 Abstract <https://journals.sagepub.com/doi/abs/10.1177/2319714518805182> Preview [image: Full Text] <https://journals.sagepub.com/doi/full/10.1177/2319714518805182>[image: PDF Download] <https://journals.sagepub.com/doi/pdf/10.1177/2319714518805182>[image: Permissions] <https://journals.sagepub.com/servlet/linkout?type=rightslink&url=startPage%3D280%26pageCount%3D13%26author%3DAnisul%2BM.%2BIslam%26orderBeanReset%3Dtrue%26imprint%3DSAGE%2BPublications%2BIndia%26volumeNum%3D7%26issueNum%3D4%26contentID%3D10.1177%252F2319714518805182%26title%3DInter-%2Band%2BIntra-industry%2BTrade%2BRelations%2Bbetween%2BBangladesh%2Band%2BIndia%253A%2BEmpirical%2BResults%26pa%3D%26oa%3Dn%26issn%3D2319-7145%26publisherName%3Dsageuk%26publication%3Dl502%26rpt%3Dn%26endPage%3D292%26publicationDate%3D12%252F01%252F2018> [image: No Access] Impact of Gender Cues in Advertisements on Perceived Gender Identity Meanings of the Advertised Product <https://journals.sagepub.com/doi/full/10.1177/2319714518805829> Namrata Sandhu <https://journals.sagepub.com/toc/fiba/current> First Published October 21, 2018; pp. 293–303 Abstract <https://journals.sagepub.com/doi/abs/10.1177/2319714518805829> Preview [image: Full Text] <https://journals.sagepub.com/doi/full/10.1177/2319714518805829>[image: PDF Download] <https://journals.sagepub.com/doi/pdf/10.1177/2319714518805829>[image: Permissions] <https://journals.sagepub.com/servlet/linkout?type=rightslink&url=startPage%3D293%26pageCount%3D11%26author%3DNamrata%2BSandhu%26orderBeanReset%3Dtrue%26imprint%3DSAGE%2BPublications%2BIndia%26volumeNum%3D7%26issueNum%3D4%26contentID%3D10.1177%252F2319714518805829%26title%3DImpact%2Bof%2BGender%2BCues%2Bin%2BAdvertisements%2Bon%2BPerceived%2BGender%2BIdentity%2BMeanings%2Bof%2Bthe%2BAdvertised%2BProduct%26pa%3D%26oa%3Dn%26issn%3D2319-7145%26publisherName%3Dsageuk%26publication%3Dl502%26rpt%3Dn%26endPage%3D303%26publicationDate%3D12%252F01%252F2018> [image: No Access] Measuring Young Consumers’ Response to Brand Scandals: A Brand Love Perspective <https://journals.sagepub.com/doi/full/10.1177/2319714518806712> Komal Nagar <https://journals.sagepub.com/toc/fiba/current>, Paramdeep Kour <https://journals.sagepub.com/toc/fiba/current> First Published October 31, 2018; pp. 304–315 Abstract <https://journals.sagepub.com/doi/abs/10.1177/2319714518806712> Preview [image: Full Text] <https://journals.sagepub.com/doi/full/10.1177/2319714518806712>[image: PDF Download] <https://journals.sagepub.com/doi/pdf/10.1177/2319714518806712>[image: Permissions] <https://journals.sagepub.com/servlet/linkout?type=rightslink&url=startPage%3D304%26pageCount%3D12%26author%3DKomal%2BNagar%252C%2BParamdeep%2BKour%26orderBeanReset%3Dtrue%26imprint%3DSAGE%2BPublications%2BIndia%26volumeNum%3D7%26issueNum%3D4%26contentID%3D10.1177%252F2319714518806712%26title%3DMeasuring%2BYoung%2BConsumers%25E2%2580%2599%2BResponse%2Bto%2BBrand%2BScandals%253A%2BA%2BBrand%2BLove%2BPerspective%26pa%3D%26oa%3Dn%26issn%3D2319-7145%26publisherName%3Dsageuk%26publication%3Dl502%26rpt%3Dn%26endPage%3D315%26publicationDate%3D12%252F01%252F2018> Reviewer List [image: No Access] FIIB Business Review Reviewer List 2018 <https://journals.sagepub.com/doi/full/10.1177/2319714518817369> First Published November 27, 2018; pp. 316–317 Abstract <https://journals.sagepub.com/doi/abs/10.1177/2319714518817369> [image: Full Text] <https://journals.sagepub.com/doi/full/10.1177/2319714518817369>[image: PDF Download] <https://journals.sagepub.com/doi/pdf/10.1177/2319714518817369>[image: Permissions] <https://journals.sagepub.com/servlet/linkout?type=rightslink&url=startPage%3D316%26pageCount%3D2%26author%3D%26orderBeanReset%3Dtrue%26imprint%3DSAGE%2BPublications%2BIndia%26volumeNum%3D7%26issueNum%3D4%26contentID%3D10.1177%252F2319714518817369%26title%3DFIIB%2BBusiness%2BReview%2BReviewer%2BList%2B2018%26pa%3D%26oa%3Dn%26issn%3D2319-7145%26publisherName%3Dsageuk%26publication%3Dl502%26rpt%3Dn%26endPage%3D317%26publicationDate%3D12%252F01%252F2018> I am Thankful to all the Authors and Reviewers for their contribution. Thanks and High Regards, Sudhir Rana *Dr. Sudhir Rana*, *Faculty Marketing Area* Contact Office: 011-47285052 (Direct) +91-8901402131 (Mobile) Plot 5, Rao Tula Ram Marg, Vasant Vihar, New Delhi - 110057 Linkedin <https://www.linkedin.com/company/fortune-institute-of-international-business>| Facebook <https://www.facebook.com/FIIBIndia>| YouTube| <https://www.youtube.com/user/FIIBindia> Instagram <https://www.instagram.com/fiibindia/> Editor, FIIB Business Review (Sage Publishing) *https://us.sagepub.com/en-us/nam/fiib-business-review/journal203492 <https://us.sagepub.com/en-us/nam/fiib-business-review/journal203492>* *Guest Editor, International Journal of Business and Globalisation (**ABDC Ranked Journal)* *http://www.inderscience.com/info/ingeneral/cfp.php?id=4099 <http://www.inderscience.com/info/ingeneral/cfp.php?id=4099>* Guest Editor, Journal of International Business Education, *ABDC Ranked Journal * *Guest Editor: International Journal of Indian Culture and Business Management (IJICBM) ABDC Ranked Journal * *Convener: International Management Conference: www.imc.fiib.edu.in <http://www.nmc.fiib.edu.in/>* Alternate E-mail: *[log in to unmask] <[log in to unmask]>* ____ AIB-L is brought to you by the Academy of International Business. 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