International Journal of Marketing and Sales Education (IJMSE)
Volume 1, Issue 1 (2018) / www.igi-global.com/ijmse

Editor-in-Chief: Brent Smith (Saint Joseph's University, USA)

Article 1

Using Experiential Client-Based Projects in Sport Sales Courses
by David Pierce (Indiana University-Purdue University Indianapolis, Indianapolis, USA)
Link: www.igi-global.com/article/using-experiential-client-based-projects-in-sport-sales-courses/216123
PDF sample: www.igi-global.com/viewtitlesample.aspx?id=216123

Article 2

A Proposed Model of an Intelligent Software Agent for Marketing Education (ISAME)
by Hussein Moselhy Sayed Ahmed (Faculty of Commerce, Kafrelsheikh University, Kafrelsheikh City, Egypt)
Link: www.igi-global.com/article/a-proposed-model-of-an-intelligent-software-agent-for-marketing-education-isame/216124
PDF sample: www.igi-global.com/viewtitlesample.aspx?id=216124

Article 3

The Challenge of Sales and Marketing Silos in University Curricula: A Teaching Perspective
by Harvey B Markovitz (Pace University, New York City, USA), Mary M. Long (Pace University, New York City, USA), Deborah Fain (Pace University, New York City, USA), Dennis Sandler (Pace University, New York City, USA)
Link: www.igi-global.com/article/the-challenge-of-sales-and-marketing-silos-in-university-curricula/216125
PDF sample: www.igi-global.com/viewtitlesample.aspx?id=216125

Article 4

Does Instructor's Use of Self-Authored Cases vs. Other Cases in Teaching Lead to More Effective Learning?: Instructor's Use of Self-Authored Cases vs. Other Cases
by Ardhendu Shekhar Singh (Symbiosis School of Banking and Finance, Symbiosis International (Deemed University), Pune, India), Sonal Shree (Symbiosis Institute of Business Management, Symbiosis International (Deemed University), Pune, India), Sanjai K Parahoo (Hamdan Bin Mohammed Smart University, Dubai, United Arab Emirates)
Link: www.igi-global.com/article/does-instructors-use-of-self-authored-cases-vs-other-cases-in-teaching-lead-to-more-effective-learning/216126
PDF sample: www.igi-global.com/viewtitlesample.aspx?id=216126

 

ABOUT IJMSE

The International Journal of Marketing and Sales Education (IJMSE) aims to provide a globally inclusive space for academics, administrators, and practitioners to share contributions that address compelling topics in marketing and sales education. Focused on both teaching and learning, IJMSE will feature content that leverages a truly diverse and inclusive community of contributors authors, associate editors, and editorial review board members sharing an appreciation for distinctive approaches for advancing marketing and sales.

Interested authors should consult the journal's manuscript submission guidelines:

www.igi-global.com/calls-for-papers/international-journal-marketing-sales-education/175205