Dear AIB colleagues:
Please note a publication of our book DOING BUSINESS IN THE USA: A GUIDE FOR SMALL BUSINESS ENTREPRENEURS WITH A GLOBAL MINDSET. Business Expert Press, 2018 -http://www.businessexpertpress.com/books/doing-business-in-the-usa-a-guide-for-small-business-entrepreneurs-with-a-global-mindset/.
This book serves as a concise guide for businesses seeking to enter the U.S. market from an international perspective. The book examines how the United States is positioned in the global marketplace, the potential for businesses entering the U.S. market, and marketing trends and applications, with an emphasis on small- to medium- sized enterprise (SME) market expansion. Full of success stories, readers will develop an understanding of American markets and the American consumer, marketing mix considerations, brand building and activation tools and strategies, approaches to developing a strong and differentiated brand for U.S. market entry, and analytical tools and methods for assessing marketing entry performance.
Dr. Anatoly Zhuplev
Professor. International Business and Entrepreneurship
Hilton Center for Business
Loyola Marymount University
1 LMU Drive, MS 8385
Los Angeles, California 90045-2659
E: [log in to unmask] T: 310. 338 7414 F: 310. 338 3000